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El Caserío: Brand Arquitecture
Lozano V.; Milán B.; Oliver, Xavier; de Toro, Juan ManuelCase M-1189-EMarketingA historical view of the brands acquired by Kraft in Spain, especially El Caserío. The company faces competitors who have established much more coherent brand architectures, with more potential for expansion and profit. The decisions they take for the current brands will define their future.Starting at €8.20
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Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
de Toro, Juan Manuel; Ramas, SantiagoTechnical Note MN-319MarketingAnte los numerosos y profundos cambios acaecidos en los últimos años en el mercado de los medios de comunicación (tanto en el aspecto de la oferta como en el de la demanda), se hacía urgente recabar las implicaciones de los mismos en la estrategia de comunicación de los anunciantes, y esto es lo que perseguimos con esta encuesta a los mayores anunciantes españoles. MODIStarting at €8.20
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Carolina Herrera
Camprodón J.; de Toro, Juan ManuelCase M-936MarketingLa Dirección de Puig, S.A. se plantea el lanzamiento de un nuevo perfume en el segmento de selección de mujer en España, con el precedente de su considerable éxito en Estados Unidos, con el fin de potenciar la presencia de la compañía en este segmento. El problema concreto es decidir si el producto y el nombre (Carolina Herrera) es el más idóneo, pues parece que los clientes y los técnicos dudan de su posible adaptación al gusto del consumidor es...Starting at €8.20
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International Rivers Network y el Proyecto de Represa en Bujagali (A)
Esty, Benjamin C.; Sesia, AldoCase HBS-209S20En el verano de 2002, la Red Internacional de Ríos (IRN), una ONG medioambiental ubicada en Berkeley, California, se dedica a lo que parecía ser las últimas horas de una campaña de tres años para detener un proyecto de la presa y la energía hidroeléctrica $ 582 millones a las cataratas de Bujagali en Uganda. La pieza final del rompecabezas de financiación estaba a punto de ser puesto en marcha como el Banco Mundial se estableció para aprobar una ...Starting at €8.20
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Eddie Bauer (B)
Healy, Paul M.; Katz, Sharon; Sesia, AldoCase HBS-110009-EAccounting and ControlIn February 2007, shareholders of Eddie Bauer, the specialty apparel retailer, were scheduled to vote on management's proposed sale of the company to two private equity firms. More than 50% of outstanding shares in Eddie Bauer needed to be voted in favor of the deal for it to be finalized. Shareholders needed to decide whether to vote for or against the proposed sale, which was fully endorsed by the board of Eddie Bauer.Starting at €5.74
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Aubrey McClendon's Special Incentive Compensation at Chesapeake Energy (A)
Healy, Paul M.; Rose, Clayton; Sesia, AldoCase HBS-110047-EAubrey McClendon, founder and CEO of Chesapeake Energy, was, according to Fortune Magazine, the highest paid U.S. CEO in 2008 receiving over $100 million in total compensation. McClendon received this compensation despite a significant drop in the company's stock price and financial performance during the year. The (A) case addresses the specifics of the compensation and the rationale for the compensation from the perspective of Chesapeake's boar...Starting at €8.20
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Aman Resorts (B)
Soltes, Eugene; Sesia, AldoCase HBS-111015-EAccounting and ControlAman Resorts (B) describes how employees are rewarded and compensated which is used to supplement Aman Resorts (A).Starting at €5.74
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Urban Water Partners (A)
Ramanna, Karthik; Serafeim, George; Sesia, AldoCase HBS-111016-EAccounting and ControlThe case explores a new business venture to bring clean water to residents of Dar es Salaam, Tanzania, who otherwise cannot afford it. Management has enough money to get the company through August 2010 but needs more capital thereafter. An HBS alumnus isStarting at €8.20
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Urban Water Partners (B)
Ramanna, Karthik; Serafeim, George; Sesia, AldoCase HBS-111029-EAccounting and ControlThe case explores a new business venture to bring clean water to residents of Dar es Salaam, Tanzania, who otherwise cannot afford it. Management has enough money to get their company through August 2010, but needs more capital thereafter. An HBS alumnus is interested in investing in the company. Management needs to revisit their financial assumptions, decide on an incentive structure for their proposed network of local water vendors, and put tog...Starting at €5.74
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Oddo Securities - ESG Integration
Serafeim, George; Healy, Paul M.; Sesia, AldoCase HBS-111085-EThe case describes the process of integrating environmental, social, and governance issues into valuation models and research analyst recommendations.Starting at €8.20