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Say on Pay at Citigroup
Ormazabal, Gaizka; Kadach, IgorCase C-795-EAccounting and Control, Corporate Governance, FinanceThis case examines the failed Advisory Vote on Executive Compensation (Say on Pay) for Citigroup and Vikram Pandit in April 2012. The general objective of the case is to help students understand executive compensation packages. As specific objectives, the case is intended to help students: i) Understand the components of executive compensation packages ii) Estimate the economic value of executive compensation packages iii) ...Starting at €8.20
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El Caserío: Brand Arquitecture
Lozano V.; Milán B.; Oliver, Xavier; de Toro, Juan ManuelCase M-1189-EMarketingA historical view of the brands acquired by Kraft in Spain, especially El Caserío. The company faces competitors who have established much more coherent brand architectures, with more potential for expansion and profit. The decisions they take for the current brands will define their future.Starting at €8.20
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The British Parbaked Bread Ltd.
Ormazabal, Gaizka; Soler, EdiCase C-782-EAccounting and ControlFounded in 2010 by its current CEO, Alisha Balasubramanian, The British Parbaked Bread Ltd. (BPB) manufactured parbaked bread in the United Kingdom. Since the start of its operations, BPB had experienced spectacular growth. In the fiscal year 2013 the firm's sales were £13 million. Prompted by the company's rapid growth, Alisha and Li Yan Chen - the firm's CFO - had decided to implement a new information system to measure BPB's performance on a m...Starting at €8.20
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Textiles del Hogar S.L.
Vázquez- Dodero, Juan Carlos; Ormazabal, GaizkaCase ASN-40Business Ethics and Corporate Social ResponsibilityTextiles del Hogar, S.L. es una empresa catalana con más de medio siglo de historia que pasó de ser un negocio muy rentable a despertar serias dudas sobre su viabilidad, como consecuencia del declive del sector textil en el ámbito europeo. A ello se suma que, hasta la entrada de los Quesada, la empresa había sido gestionada de forma deficiente. Al hacerse cargo de la compañía, Ramón y Jorge Quesada intentan, sin éxito, encontrar una solución defi...Starting at €8.20
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Textiles del Hogar S.L. (B)
Ormazabal, Gaizka; Vázquez- Dodero, Juan CarlosCase ASN-42Business Ethics and Corporate Social ResponsibilityDoce meses después de la oferta inmobiliaria para el cierre de la empresa, las circunstancias han cambiado un poco: los resultados siguen siendo muy buenos, pero el futuro del negocio continúa siendo altamente incierto y el mercado inmobiliario ha sufrido un parón...Starting at €5.74
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Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
de Toro, Juan Manuel; Ramas, SantiagoTechnical Note MN-319MarketingAnte los numerosos y profundos cambios acaecidos en los últimos años en el mercado de los medios de comunicación (tanto en el aspecto de la oferta como en el de la demanda), se hacía urgente recabar las implicaciones de los mismos en la estrategia de comunicación de los anunciantes, y esto es lo que perseguimos con esta encuesta a los mayores anunciantes españoles. MODIStarting at €8.20
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Carolina Herrera
Camprodón J.; de Toro, Juan ManuelCase M-936MarketingLa Dirección de Puig, S.A. se plantea el lanzamiento de un nuevo perfume en el segmento de selección de mujer en España, con el precedente de su considerable éxito en Estados Unidos, con el fin de potenciar la presencia de la compañía en este segmento. El problema concreto es decidir si el producto y el nombre (Carolina Herrera) es el más idóneo, pues parece que los clientes y los técnicos dudan de su posible adaptación al gusto del consumidor es...Starting at €8.20
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Say on Pay at The Walt Disney Company
Gow, Ian D.; Ormazabal, GaizkaCase HBS-113052-ELeadership and People ManagementThis case focuses on the lead-up to Disney's 2012 annual meeting, where Disney would face a vote on the compensation package of its CEO, Robert Iger. Leading proxy advisory firms were recommending that shareholders reject the proposed compensation.Starting at €8.20
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Schneider Electric: Linking Pay to ESG
Ormazabal, GaizkaCase C-804-EAccounting and Control, Corporate GovernanceMarch 20, 2020 was a day of great concern for the board members of Schneider Electric (Schneider). The rapid spread of COVID-19 pandemic around the world was a source of anxiety not only because of the risk it posed to public health, but also for the dramatic economic consequences of the sanitary crisis. That day, the stock price of Schneider Electric had plummeted to 69.72 euros from more than 100 euros on the day of the last board meeting, Febr...Starting at €8.20
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Orbea (Portuguese Version, Brazil)
Grandes, Mª Jesús; Ormazabal, GaizkaCase C-773-PBAccounting and ControlIn 2002, Orbea was considering manufacturing store brand bicycles for a large-scale retailer. This case is designed to help students learn to look at the effects of a business decision on a company's fixed costs as a part of their cost-benefit analyses. Specifically, the case can be used to look at how to carry out a differential cost analysis of the increase in the company's current asset financing needs.Starting at €8.20