Default Category
-
Oasis Lanz Club
Fernández, Juan Antonio; Álvarez Alvarez, José LuisCase FH-577Leadership and People ManagementOasis Lanz Club se trata de una empresa de venta y gestión de un complejo de apartamentos bajo la modalidad de tiempo compartido (time sharing). En él se plantea las posibles incertidumbres que la nueva legislación supone para el negocio. También se relata el nacimiento de la organización y su desarrollo posterior.Starting at €8.20
-
El desastre del Mann Gulch
Montes, J. S.; Álvarez Alvarez, José LuisCase DG-1328Leadership and People Management, StrategyEl caso relata una situación de crisis extrema. Un grupo de bomberos forestales intenta apagar un fuego en el valle de Mann Gulch, Estados Unidos. El fuego es muy superior a la valoración inicial y la situación se convierte en una verdadera carrera por salvar sus vidas. Como resultado, mueren 13 bomberos y sólo el jefe y dos más consiguen escapar con vida. El caso permite discutir temas relacionados con el comportamiento de organizaciones y equi...Starting at €8.20
-
Encuesta del paro directivo
Knief C.; Álvarez Alvarez, José LuisTechnical Note FHN-302Leadership and People ManagementThis note studies how Spanish managersperceive the security of their jobs, which measures they take to protect their careers and how their employers help them to find new employment opportunities. This study undertakes a first cut analysis of the phenomenon. The sample is drawn from alumni of IESE'sdifferent program. The 447 repondens represent all age groups and hierarchical levels. Key conclusions are:Spanish managers are healthy optimists rega...Starting at €8.20
-
Managerial unemployment survey - Part II: Spanish managers' reaction to unemployment
Knief C.; Álvarez Alvarez, José LuisTechnical Note FHN-305-ELeadership and People ManagementThis note studies how Spanish managers react to unemployment. This study is a first cut analysis of the phenomenon. The sample is drawn from alumni of IESE's different programs. The 70 respondents represent all groups of managers. Key conclusion are: All groups of managers are affected by unemployment. The most often reason given for managerial unemployment is the lack of understanding with the superior. Only 25% of the respondents believe that t...Starting at €8.20
-
Managerial unemployment survey - Part III: Spanish managers experience with self-employment
Knief C.; Álvarez Alvarez, José LuisTechnical Note FHN-306-ELeadership and People ManagementThis note studies the characteristics of managers that have decided to become self-employed and their experience with self-employment. The sample is drawn from alumni of IESE's different programs. The 91 respondents represent all different age groups and sexes. My conclusions are: Entrepreneurs tended to be youngers than their peers. Self-employed managers enter a large variety of industries, however the largest number starts a consulting busines...Starting at €8.20
-
Atlantic Resort Management S.L. (B)
Álvarez Alvarez, José Luis; Fernández, Juan AntonioCase FH-546Leadership and People ManagementEste caso trata de un problema concreto de una empresa del sector turístico que trabaja bajo la modalidad de Time Share (Tiempo Compartido). En esta parte el Director General de la Empresa que gestiona los apartamentos relata los problemas que se encuentran en el proceso de reajuste de su organización y, en concreto, el conflicto que surge con el presidente de la empresa.Starting at €5.74
-
La misión de las misiones corporativas
Álvarez Alvarez, José Luis; Mazza, CarmeloTechnical Note FHN-287Leadership and People ManagementThe note discusses the meaning, typologies and applications of corporate missions and their relationship with business strategiesStarting at €8.20
-
Tweeter etc. (Spanish version)
Gourville, John T.; Wu, GeorgeCase HBS-502S18MarketingIn the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic Price Protection" (APP) as the cornerstone of a strategy to restore price credibility in the minds of consumers. Under APP, Tweeter monitored local newspaper ads and automatically mai...Starting at €8.20
-
The London 2012 Olympic Games (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S01MarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20
-
Barcelo Hotels and Resorts (A) (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S05MarketingBarcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.Starting at €8.20