Default Category
-
Roqueta origen (B): sucesión con raíces
Rosés, Maria; Chiner, Alfonso; Tàpies, JosepCase SM-1629StrategyDado que el problema fundamental en las empresas familiares es la sucesión, el presente caso expone un proceso de sucesión resuelto con éxito gracias a la elaboración de un protocolo familiar efectivo. A lo largo del caso, se explica cómo se han ido preparando los distintos protagonistas del proceso de sucesión, atendiendo especialmente a: - El predecesor: cómo se sensibiliza y cómo tiene la voluntad de iniciar el proceso y prepararse para la épo...Starting at €5.74
-
Vivace Logística S.A. (II): Preparando pedidos a la carta
Fité, Rosa María; Nueno, PedroCase E-95Entrepreneurship, Service and Operations ManagementDos emprendedores fundan una empresa de logística con servicios innovadores que les permiten aportar valor añadido a los clientes. El crecimiento de la empresa es grande y les obliga a afrontar más rápido de lo esperado nuevas inversiones que permitan para absorberlo. A pesar de que no disponen de fondos los emprendedores van siendo capaces de conseguirlo.Starting at €8.20
-
Käthe Kruse: Una marca para el niño
Fité, Rosa María; Nueno, PedroCase E-60EntrepreneurshipEn 1989 dos empresarios compraron Käthe Kruse GmbH, una compañía conocida por sus muñecas de colección. Su objetivo era incrementar al máximo el valor de la compañía. Desde entonces la hicieron crecer potenciando las muñecas de juego e introduciendo, a lo largo de los años, nuevas líneas de producto. En 2003, Käthe Kruse comercializaba casi 2.000 referencias. Todos los productos se ajustaban a la filosofía original de Käthe Kruse, que se utilizab...Starting at €8.20
-
Conservas Díaz S.A.
Chiner, Alfonso; González, M.; Tàpies, JosepCase DG-1520-ECorporate Governance, Leadership and People ManagementAntonio Díaz, the director of the family-owned business Conservas Díaz S.A., had worked hard to make the firm one of the leading canning companies in the country. The excellent family management contrasted with the lax attitude toward family-company relations. When Conservas Díaz S.A. was taken over by the second generation of owners, it suffered a serious setback when one of the shareholders announced he would be selling his shares in the compa...Starting at €8.20
-
Driving Motors Company
Chiner, Alfonso; Tàpies, JosepCase SM-1572Knowledge and CommunicationRicardo es la segunda generación de una familia que tuvo negocios en la primera generación, pero hubo que liquidar o transformar la mayor parte, cuando se hizo cargo de ellos. Ricardo acertó impulsando desde joven y desde cero un negocio de concesionario de automóviles y vehículos industriales, llegando a ser un referente en primeras marcas. Cuando sus dos hijos, Luis y Antonio, se incorporaron a la empresa familiar, elaboraron un protocolo famil...Starting at €8.20
-
Vivace Logística S.A. (II): Preparing Orders a la Carte
Fité, Rosa María; Nueno, PedroCase E-95-EEntrepreneurship, Service and Operations ManagementTwo businessmen found a logistics company with innovative services that allow them to offer their clients added value. The company grows fast, obliging them to take on new investments more quickly than they had foreseen, in order to absorb the growing demand. Despite not having funds available, the businessmen are able to pull it off.Starting at €8.20
-
Mormedi S.A.
Fité, Rosa María; Nueno, PedroCase E-74-EEntrepreneurshipIn June 2004, Mormedi, a Spanish company modeled on the northern European design studios, was back in profit thanks to its aggressive pricing policy in Spain, although it had also directed its commercial plan towards the international market, which paid up to 50% more for design services. The company's priorities were to get more business, and develop a higher profile. It was earning more than they had the year before, but its margins were too lo...Starting at €8.20
-
Käthe Kruse: An all-inclusive brand for kids
Fité, Rosa María; Nueno, PedroCase E-60-EEntrepreneurshipIn 1989 two entrepreneurs acquired Käthe Kruse GmbH, a company best known for its collectible dolls. Their concern was how to create the maximum possible value for the company. Since then they had grown the company by focusing more on play dolls and gradually introducing new product lines. As of 2003 Käthe Kruse sold almost 2000 references. All the products conformed to the original Käthe Kruse philosophy, which was used to differentiate the comp...Starting at €8.20
-
Driving Motors Company
Chiner, Alfonso; Tàpies, JosepCase SM-1572-EKnowledge and CommunicationThe first generation of Ricardo's family had been dedicated to business, but when it came time for Ricardo to take over, as a member of the second generation, most of their business interests had to be liquidated or transformed. He got off to a good start when he was young by founding a car dealership and an industrial vehicle business. He built it up from scratch into a reference for leading brands. When his sons Luis and Antonio joined the fami...Starting at €8.20
-
Somali, S.A. (Portuguese version, Portugal)
Vallejo, Luis Carlos; Chiner, AlfonsoCase SM-1527-PPLeadership and People ManagementThe case demonstrates the need to implement a professional system for the evaluation and assessment of executive management, both for family members and others, based on objectives and budgeting within the family business. It also highlights the need for tools and formal bodies to serve as a framework for debates regarding, on the one hand, business matters (shareholders' meetings, Board of Directors, Steering Committee) and, on the other, family...Starting at €8.20