Default Category
-
Aena: la crisis de los controladores
Villanueva, Julian; Bel Mallén, Ignacio; Paniagua Granados, Francisco JavierCase M-1271Knowledge and CommunicationEl puente de la Constitución en España es el último gran puente antes de las vacaciones de Navidad. En el año 2010 coincidió con las fechas comprendidas entre el 3 y el 8 de diciembre y siempre será recordado en España por "la crisis de los controladores". Se trataba de un fin de semana con gran afluencia de tráfico aéreo. Todos los españoles estuvieron pendientes de los medios de comunicación: televisión, radio, diarios digitales y redes sociale...Starting at €8.20
-
Konica Minolta Business Solutions (HK) Ltd.: Pioneering Corporate Social Entrepreneurship
Kevin Au; Rebecca ChungCase IVEY-9B19M008-EEntrepreneurship, StrategyKonica Minolta Business Solutions (HK) Ltd. was likely the first multinational corporation in Hong Kong to put the ideas of corporate social enterprising into practice. Its new service business that was launched in 2014 (the i-Transform Station) employed so-called “hidden youths”—disadvantaged individuals who refrained from joining mainstream society—empowering them to reconnect with society. While the initiative drew the attention of the company...Starting at €8.20
-
Ho Tak Kee Book Co. Ltd. - A Third Generation at a Crossroads (B)
Kevin Au; Barbara LiCase IVEY-9B09M033-EEntrepreneurship, StrategyHo Tak Kee, originally a professional publisher and printer that started back in the 1950s in Hong Kong, faced static performance for decades. This forced the founder and grandfather of the family to decide to close down the printing department. This decision pushed his youngest son, On-ping, to a critical point resolving whether and how to continue the family business. Under pressure, On-ping turned to his son John for support but the request pu...Starting at €5.74
-
Aena: The Air Traffic Controller Crisis
Villanueva, Julian; Bel Mallén, Ignacio; Paniagua Granados, Francisco JavierCase M-1271-EKnowledge and CommunicationThe long weekend of the Constitution is the last of several long weekends throughout the year in Spain before the Christmas holidays. In 2010, it fell between December 3 and 8, and it will always be remembered in Spain for the "air traffic controller crisis." It was a weekend when heavy air traffic was expected. All Spaniards turned to the media - TV, radio, online newspapers and social networks - to keep abreast of minute-by-minute developments ...Starting at €8.20
-
Grupo Aramón: turismo de nieve y de montaña
Sanders, Karen; Paniagua Granados, Francisco JavierCase M-1268Knowledge and Communication, Leadership and People ManagementEl Grupo Aramón es una sociedad anónima de titularidad pública dedicada al mundo del turismo de nieve. El Grupo se fundó en el año 2002 con el fin de "impulsar el desarrollo económico social de las comarcas en las que opera, mediante la creación de una oferta de turismo de esquí y montaña moderna e innovadora". El Grupo Aramón está compuesto por cinco estaciones de esquí de la comunidad autónoma de Aragón y se define como "el primer grupo español...Starting at €8.20
-
TeaBox - Running Tuck Shops in Hong Kong Schools (B)
Kevin Au; Mingles TsoiCase IVEY-9B08M033-EEntrepreneurship, StrategyThis is a supplemental case to TeaBox - Running Tuck Shops in Hong Kong Schools (A), product 9B08M032. TeaBox management had identified employee dissatisfaction as a major reason for its poor first-year evaluation. Manpower reallocation was seen as a key success factor, and properly executed it could prove to the stakeholders that it was capable of running a successful social venture. The superintendent of TeaBox formed a committee to decide upon...Starting at €5.74
-
Right Clients, Right Way: Successes and Challenges of Brand Consultant Tommy Li
Kevin Au; Bernard Suen; Na Shen; Justine TangCase IVEY-9B10M101-EEntrepreneurship, StrategyTommy Li was a designer and brand consultant renowned for his black humour and bold visual impact. With business spanning Hong Kong, China, Macau, Japan, and Italy, Tommy Li was one of the few Hong Kong designers to have entered the international market. In his ten years of experience as a design staff member, Li learned that getting the right clients was the key to a successful design consultancy business. Therefore, Li set up his own company to...Starting at €8.20
-
Gas Natural Fenosa (B): una petición inusual
Pin Arboledas, José Ramón; Bel Mallén, Ignacio; Paniagua Granados, Francisco JavierCase DPO-323Knowledge and Communication, Leadership and People ManagementSe trata de la continuación del caso A. Gas Natural era muy tradicional en su estructura organizativa y la comunicación interna, como en muchas otras empresas, estaba ubicada en la dirección de Recursos Humanos. Sin embargo, el director de Comunicación solicita que pase a formar parte del Departamento de Comunicación.Starting at €5.74
-
Gas Natural Fenosa (B): An Unusual Request
Pin Arboledas, José Ramón; Bel Mallén, Ignacio; Paniagua Granados, Francisco JavierCase DPO-323-EKnowledge and Communication, Leadership and People ManagementThis is the continuation of Case A. Gas Natural had a very traditional organizational structure and its internal communication was under the management of Human Resources, as is the case in many companies. However, the managing director of Communications makes a request that it be transferred to the Communications Department.Starting at €5.74
-
Gas Natural Fenosa (D): The Importance of Listening
Pin Arboledas, José Ramón; Bel Mallén, Ignacio; Paniagua Granados, Francisco JavierCase DPO-325-EKnowledge and Communication, Leadership and People ManagementThis case deals with the proposal for creating systems to measure employees' perceptions concerning the development of the integration process. The proposal was developed during this process following the merger that took place in September 2009, when the internal communication strategy had just taken a big step forward. There is one question remaining: What conclusions can be drawn from the results provided by these systems?Starting at €5.74