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Youku Tudou: Shaping Entertainment and Media in China
Xi Zhang; Ning SuCase IVEY-9B21E006-EInformation TechnologiesBoth founded in the mid-2000s as two of China’s earliest online video platforms and both emphasizing creative, original content, Youku and Tudou enjoyed popularity among China’s young netizens, while constantly battling each other for market leadership. Both firms went public, on the NYSE and Nasdaq respectively. Facing China’s hyper-competitive online video market, the twin firms decided to engage in a series of transactions, including a merger ...Starting at €8.20
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DBS Bank Ltd.: How to Accelerate Digitalization
Ning Su; R. ChandrasekharCase IVEY-W25312-EInformation Technologies, StrategyIn June 2020, the head of Customer Centre at DBS Bank Ltd. (DBS), the largest commercial bank in Singapore, was wondering how to leverage the bank’s current success in digitalization to create a competitive advantage. As a business leader, she was facing major decision points. How could she increase awareness of the bank’s digital assets among existing customers? How could she further digitalize the customer centre? In addition, the COVID-19 glob...Starting at €8.20
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Volkswagen Group: Adapting in the Age of AI
Ning Su; Yulin Fang; Duan YangExercise IVEY-9B19E016-EEntrepreneurship, Information Technologies, StrategyIn 2016, the Volkswagen Group (VW Group) announced a new future program, Together–Strategy 2025, which outlined the company’s ambition of becoming “a world-leading provider of sustainable mobility” by 2025. The VW Group made it clear that innovation and tStarting at €8.20
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MarcPoint: Strategizing with Big Data
Wei Zhang; Liang Li; Ning Su; Ji-Ye MaoCase IVEY-9B19E012-EEntrepreneurship, Information Technologies, StrategyAs Shanghai MarcPoint Information Technology Co. Ltd. (MarcPoint) celebrated its fifth anniversary, its founder was quite pleased by what the company had achieved. MarcPoint was a start-up that offered marketing research services by analyzing user-generatStarting at €8.20
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Hongxuan Agriculture: Innovations in the Value Chain
Yingying Wang; Shuting Li; Ning Su; Xiangfeng ChenCase IVEY-9B19D009-EService and Operations ManagementIn June 2018, the president of Hongxuan Agriculture Group (Hongxuan), which operated in the Chinese egg industry, was aware that an ongoing trade dispute between China and the United States might affect both his industry and future financing for his compaStarting at €8.20
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Siemens Canada: Digital Transformation
Ning Su; Ramasastry ChandrasekharCase IVEY-9B20M067-EEntrepreneurship, StrategyIn mid-2018, the president and chief executive officer of Siemens Canada was examining his options in executing Vision 2020+, a growth plan developed by the company's headquarters in Germany. One of the cornerstones of the plan was digitalization, both internally, among the company's sprawling manufacturing operations, and externally, among the company's industrial customers. How could Siemens Canada, as a North American subsidiary of a large mul...Starting at €8.20
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Vivace Logística S.A. (II): Preparando pedidos a la carta
Fité, Rosa María; Nueno, PedroCase E-95Entrepreneurship, Service and Operations ManagementDos emprendedores fundan una empresa de logística con servicios innovadores que les permiten aportar valor añadido a los clientes. El crecimiento de la empresa es grande y les obliga a afrontar más rápido de lo esperado nuevas inversiones que permitan para absorberlo. A pesar de que no disponen de fondos los emprendedores van siendo capaces de conseguirlo.Starting at €8.20
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Käthe Kruse: Una marca para el niño
Fité, Rosa María; Nueno, PedroCase E-60EntrepreneurshipEn 1989 dos empresarios compraron Käthe Kruse GmbH, una compañía conocida por sus muñecas de colección. Su objetivo era incrementar al máximo el valor de la compañía. Desde entonces la hicieron crecer potenciando las muñecas de juego e introduciendo, a lo largo de los años, nuevas líneas de producto. En 2003, Käthe Kruse comercializaba casi 2.000 referencias. Todos los productos se ajustaban a la filosofía original de Käthe Kruse, que se utilizab...Starting at €8.20
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Vivace Logística S.A. (II): Preparing Orders a la Carte
Fité, Rosa María; Nueno, PedroCase E-95-EEntrepreneurship, Service and Operations ManagementTwo businessmen found a logistics company with innovative services that allow them to offer their clients added value. The company grows fast, obliging them to take on new investments more quickly than they had foreseen, in order to absorb the growing demand. Despite not having funds available, the businessmen are able to pull it off.Starting at €8.20
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Mormedi S.A.
Fité, Rosa María; Nueno, PedroCase E-74-EEntrepreneurshipIn June 2004, Mormedi, a Spanish company modeled on the northern European design studios, was back in profit thanks to its aggressive pricing policy in Spain, although it had also directed its commercial plan towards the international market, which paid up to 50% more for design services. The company's priorities were to get more business, and develop a higher profile. It was earning more than they had the year before, but its margins were too lo...Starting at €8.20