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Desarrollando la matriz de materialidad en Telefónica
Eccles, Robert G.; Serafeim, George; Cano Escoriaza, AsunCase HBS-416S09Leadership and People ManagementTelefónica, una de las compañías de telecomunicaciones más grandes del mundo y con sede en España, ha sido la emisión de un informe de sostenibilidad corporativa desde el año 2002. En su informe de sostenibilidad 2011, la compañía incluyó una "matriz de materialidad", y fue uno de sólo cinco de los 97 empresas en España que produjeron un informe de sostenibilidad de ese año. El caso describe el propósito de la matriz de materialidad, la forma en ...Starting at €8.20
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Nestle
Bell, David E.; Shelman, MaryCase HBS-509001-EMarketingIn April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's challenge was to swiftly execute the vision and deliver the organic growth and improved margins necessary to meet the "Nestle model."Starting at €8.20
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Olam International, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-509056-EMarketingTeaching Note for [509002].Starting at €0.00
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Diamond Foods
Bell, David E.; Shelman, MaryCase HBS-510013-ECEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built "from the ground up" to address fundamental changes in retail structure and consumer behavior. Can the Diamond model be successfully applied to other food categories?Starting at €8.20
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Red Tomato: Keeping it Local
Alvarez, Jose B.; Shelman, Mary; Winig, LauraCase HBS-510023-EThis case describes the operating model and history of Red Tomato, a non-profit organization dedicated to branding and logistical support for locally grown produce farmers in the northeast U.S. The case highlights the challenges involved in making locally grown produce available to large consumer markets.Starting at €8.20
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Diamond Foods, Teaching Note
Bell, David E.; Kindred, Natalie; Shelman, MaryTeaching Note HBS-510067-ETeaching Note for 510013..Starting at €0.00
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Ebro Puleva, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-510100-EStrategyTeaching Note for 510026.Starting at €0.00
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Monsanto: Helping Farmers Feed the World, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-510101-EStrategyTeaching Note for [510025].Starting at €0.00
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Zespri, Teaching Note
Alvarez, Jose B.; Shelman, MaryTeaching Note HBS-511103-EStrategyTeaching Note for 511001.Starting at €0.00
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Taylor Fresh Foods, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-511128-EMarketingTeaching Note for 509008.Starting at €0.00