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D-Orbit: Keeping The Thermosphere Clean
Pipan, Gregor; Tiraturyan, Armen; Massa, Lorenzo; Rosenberg, MikeCase SM-1610-EStrategyD-Orbit is an entrepreneurial start-up operating in the aerospace industry, developing a technology for the controlled removal of end-of-life debris from space. The case focuses on the nexus between strategy and (space) sustainability. The emphasis of this case is given to the role of the private sector (in this case entrepreneurial start-ups) in tackling sustainability issues by converting them into opportunities for profits. The case triggers d...Starting at €8.20
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InterMarket Technology, Inc.
Boyle, P.; Rosenberg, MikeCase ASN-32-EInnovation and ChangeA make-or-buy decision.Starting at €8.20
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Agbar Automotive (B)
Rosenberg, MikeCase DG-1441Decision Analysis, StrategyVer el proceso de creación de una marca y su conexión a la estrategia de la compañía.Starting at €5.74
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Químicas Bages
Palencia, Luis; Rosenberg, MikeCase ASN-75Decision Analysis, StrategyEn 2019, el director de ventas de una mediana empresa fabricante de productos químicos para la agricultura debe decidir si rescinde el contrato de distribución con uno de sus distribuidores de toda la vida y, en su lugar, firmar otro con un recién llegado. Existen razones de peso tanto para mantener las relaciones con el antiguo distribuidor como para establecerlas con uno nuevo. La discusión del caso debería estructurarse en torno a un análisis ...Starting at €8.20
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Real Club Deportivo Espanyol de Barcelona: Football Under the Shadow of the Pandemic
García Pont, Carlos; Rosenberg, MikeCase ASN-85-EDecision Analysis, MarketingDue to the outbreak of Sars-CoV-2, Spain's professional football teams were barred from playing and even training in the Spring of 2020. The Management of one of the clubs, El Espanyol, needs to decide if it should lower the player's salaries using a government-sponsored mechanism during the emergency.Starting at €8.20
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Angel Toy
Huang J.; Rosenberg, MikeCase ASN-35-EFinance, Knowledge and CommunicationBefore leaving for Spain, Joe was working for his family' business, Angel Toy Corporation. Angel Toy had acquired two cartoon licenses which Joe was in charge of. Everything had gone smoothly, but inventory had not arrived yet and he wanted to make sure that things were running smoothly. A weekly industry email was sent out every Wednesday to update on what was happening in the toy biz. He had just read an AP about a particular toy company. Appla...Starting at €8.20
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Nestle
Bell, David E.; Shelman, MaryCase HBS-509001-EMarketingIn April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's challenge was to swiftly execute the vision and deliver the organic growth and improved margins necessary to meet the "Nestle model."Starting at €8.20
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Olam International, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-509056-EMarketingTeaching Note for [509002].Starting at €0.00
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Diamond Foods
Bell, David E.; Shelman, MaryCase HBS-510013-ECEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built "from the ground up" to address fundamental changes in retail structure and consumer behavior. Can the Diamond model be successfully applied to other food categories?Starting at €8.20
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Red Tomato: Keeping it Local
Alvarez, Jose B.; Shelman, Mary; Winig, LauraCase HBS-510023-EThis case describes the operating model and history of Red Tomato, a non-profit organization dedicated to branding and logistical support for locally grown produce farmers in the northeast U.S. The case highlights the challenges involved in making locally grown produce available to large consumer markets.Starting at €8.20