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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Centros Comerciales Pryca, S.A. (Portuguese Version, Brazil)
Rahnema Alavi, Ahmad; Sarabia, J.Case F-541-PBFinanceThis case study examines the growth strategy of Spanish distribution chains in the years 1980 to 1990. It shows the benefits of extreme indebtedness (a high level of current trade debtors) to facilitate rapid growth. The case study analyzes the impact of government legislation on companies' profitability and growth.Starting at €8.20