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Apogeo, S.A.
Font, VicenteCase M-1149MarketingCarlos Martínez, director de la división de colonias masculinas de Apogeo, S.A., tenía que proponer a su consejero delegado las acciones más convenientes para aumentar las ventas. La empresa se plantea distintas alternativas: lanzar una nueva marca, relanzar la marca más conocida de su división, ampliar la distribución de todos o algunos de sus productos a grandes superficies y cadenas de alimentación, y modificar ciertos aspectos del plan comerc...Starting at €8.20
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Banco del Ebro
Font, VicenteCase M-850MarketingEl presidente de un banco de tamaño medio debe diseñar el futuro de su entidad.Starting at €8.20
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Persephone's Pomegranate Credit Agricole and Emporiki
Roscini, Dante; Beyersdorfer, Daniela; Lenhardt, JeromeCase HBS-713055-EEconomicsIn 2006 the French bank Cr dit Agricole bought the Greek Emporiki bank, for 2.8 billion, at the peak of a bull market for bank takeovers. Six years, a major financial crisis, and 5.2 billion of losses later, in a context of great uncertainty in the European banking sector, what decision should Cr dit Agricole take regarding Emporiki? Through the example of this European cross-border acquisition the case looks at the Greek banking system befo...Starting at €8.20
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PFA Pension: Expansion of Alternatives Portfolio
Ivashina, Victoria; Gabrieli, Federica; Lenhardt, JeromeCase HBS-218025-EFinancePFA Pension was the biggest commercial pension provider in Denmark. At the end of 2015, the company had decided to boost its investments into the alternative asset class, an area where it was lagging behind its competitors. The aim was to privilege direct investments and co-investments rather than allocations through funds. One year later, PFA could count on an expert alternative investment team, a defined investment process and a number of succe...Starting at €8.20
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Deutsche Bank: Structured Retail Products, Teaching Note
Vallee, Boris; Lenhardt, JeromeTeaching Note HBS-218061-EFinanceTeaching note for case 217037.Starting at €0.00
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Barclays Bank, 2008
White, Lucy; Burn-Murdoch, Stephen; Lenhardt, JeromeCase HBS-215027-EFinanceIn the midst of the financial crisis, Barclays (the world's 4th largest bank by assets) is forced by UK regulators to raise more capital. Should it take up the UK government's offer to invest, or take funding from investors from the Middle East? Students may price the two deals to determine which is more expensive, and must decide whether avoiding the constraints of government ownership is worth the extra cost.Starting at €8.20
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Europa Group Seguros, S. A.: Estrategia Go-To-Market
Font, Vicente; González, JorgeCase M-1378MarketingEuropa Group Seguros (EGS), filial española de una compañía de seguros alemana, tiene que decidir qué hacer con la fuerza de ventas directa lanzada el año anterior. Los primeros resultados no son concluyentes. Al decidir, deberá tener en cuenta que desde la sede le han reclamado un crecimiento constante. Algunos de los miembros del equipo operativo de EGS señalan que sería mejor para la compañía invertir en la red de agentes tradicional, mientras...Starting at €8.20
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Europa Group Seguros, S.A.: Go-To-Market Strategy
Font, Vicente; González, JorgeCase M-1378-EMarketingEuropa Group Seguros (EGS), the Spanish subsidiary of a German insurance company, has to decide what to do with the direct salesforce launched the previous year. First results are not conclusive. This decision needs to take into account the request from headquarters to show consistent growth. Some of the members of EGS management team support that it would be better for the company to invest in the traditional agent network while others suggest t...Starting at €8.20
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Deister
Font, VicenteCase M-1157MarketingDeister, compañía de software de alto nivel con sede en España y focalizada en el desarrollo y la comercialización de aplicaciones y productos que permiten a las empresas gestionar sus sistemas de información y sus procesos de negocio con una mayor eficacia, debe decidir cómo dar un impulso a la comercialización de su software de gestión.Starting at €8.20