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Apogeo, S.A.
Font, VicenteCase M-1149MarketingCarlos Martínez, director de la división de colonias masculinas de Apogeo, S.A., tenía que proponer a su consejero delegado las acciones más convenientes para aumentar las ventas. La empresa se plantea distintas alternativas: lanzar una nueva marca, relanzar la marca más conocida de su división, ampliar la distribución de todos o algunos de sus productos a grandes superficies y cadenas de alimentación, y modificar ciertos aspectos del plan comerc...Starting at €8.20
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Sigfox: Building a Global IoT Network
Lal, Rajiv; Hjortshoej, Mette Fuglsang; Billaud, EmilieCase HBS-519032-EEntrepreneurshipIn 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to the internet. As the startup was scaling rapidly, the founders made the strategic decision to target fewer industry verticals and to focus on asset tracking as the common denominator...Starting at €8.20
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Persephone's Pomegranate Credit Agricole and Emporiki
Roscini, Dante; Beyersdorfer, Daniela; Lenhardt, JeromeCase HBS-713055-EEconomicsIn 2006 the French bank Cr dit Agricole bought the Greek Emporiki bank, for 2.8 billion, at the peak of a bull market for bank takeovers. Six years, a major financial crisis, and 5.2 billion of losses later, in a context of great uncertainty in the European banking sector, what decision should Cr dit Agricole take regarding Emporiki? Through the example of this European cross-border acquisition the case looks at the Greek banking system befo...Starting at €8.20
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Cahiers du Cinema and The French Film Industry
Khaire, Mukti; Corsi, Elena; Billaud, EmilieCase HBS-812125-EEntrepreneurshipThe French film magazine Cahiers du Cinema contributed to strengthening the characterization of film as art in France. The note provides background information on the magazine's history, on the French film industry and on French film magazinesStarting at €8.20
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Banco del Ebro
Font, VicenteCase M-850MarketingEl presidente de un banco de tamaño medio debe diseñar el futuro de su entidad.Starting at €8.20
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PFA Pension: Expansion of Alternatives Portfolio
Ivashina, Victoria; Gabrieli, Federica; Lenhardt, JeromeCase HBS-218025-EFinancePFA Pension was the biggest commercial pension provider in Denmark. At the end of 2015, the company had decided to boost its investments into the alternative asset class, an area where it was lagging behind its competitors. The aim was to privilege direct investments and co-investments rather than allocations through funds. One year later, PFA could count on an expert alternative investment team, a defined investment process and a number of succe...Starting at €8.20
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Deutsche Bank: Structured Retail Products, Teaching Note
Vallee, Boris; Lenhardt, JeromeTeaching Note HBS-218061-EFinanceTeaching note for case 217037.Starting at €0.00
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Barclays Bank, 2008
White, Lucy; Burn-Murdoch, Stephen; Lenhardt, JeromeCase HBS-215027-EFinanceIn the midst of the financial crisis, Barclays (the world's 4th largest bank by assets) is forced by UK regulators to raise more capital. Should it take up the UK government's offer to invest, or take funding from investors from the Middle East? Students may price the two deals to determine which is more expensive, and must decide whether avoiding the constraints of government ownership is worth the extra cost.Starting at €8.20
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Astralis Group: Determining a Brand Strategy
Esty, Benjamin C.; Hjortshoej, Mette Fuglsang; Billaud, EmilieCase HBS-721382-EStrategyAfter launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for multiple, team-based brands were that esports fans differed by game and the holding company structure made it easier to acquire and divest teams, Jakob Lund Christensen, the firm's chief co...Starting at €8.20