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A Day in the Life of a Centure Capitalist
Strebulaev, I; Gouw-Ranzetta, T; Hoyt, DCase SGSB-E444-EEntrepreneurshipThis note describes the tasks that fill the working day of a venture capitalist. Those functions involved in investing (deal sourcing, due diligence, and related tasks) often receive the most attention from students. However, interviews with experienced venture capitalists found that as much or more time is spent working with existing portfolio companies. This note provides insight into each aspect of a venture capitalist’s job: making investm...Starting at €8.20
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Evaluating Venture Capital Term Sheets
Strebulaev, I; Gouw-Ranzetta, T; Hoyt, DCase SGSB-E460-EEntrepreneurshipWhen entrepreneurs are successful in convincing venture capital firms that they are an attractive potential investment, they are presented with offers detailing many terms of the investment agreement. These are described in term sheets. Sorting through the myriad terms can be a daunting proposition for an entrepreneur. Yet, it is important for entrepreneurs to understand the terms of a proposed financing. These determine the payout the entrep...Starting at €8.20
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Apogeo, S.A.
Font, VicenteCase M-1149MarketingCarlos Martínez, director de la división de colonias masculinas de Apogeo, S.A., tenía que proponer a su consejero delegado las acciones más convenientes para aumentar las ventas. La empresa se plantea distintas alternativas: lanzar una nueva marca, relanzar la marca más conocida de su división, ampliar la distribución de todos o algunos de sus productos a grandes superficies y cadenas de alimentación, y modificar ciertos aspectos del plan comerc...Starting at €8.20
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Banco del Ebro
Font, VicenteCase M-850MarketingEl presidente de un banco de tamaño medio debe diseñar el futuro de su entidad.Starting at €8.20
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Innovation at Caterpillar: The D7E Tractor
Carroll, G; Hoyt, DCase SGSB-SM223-EStrategyIn 2009, Caterpillar shipped its first D7E tractor, an “electric drive” machine in which electric motors moved the tracks and blade, using electricity from a generator powered by a diesel engine. In an industry where new products provided performance gains of just a few percent, the D7E moved 10 percent more material per hour, using 10-30 percent less fuel that its predecessor. It was also easier to operate, had 40 percent fewer moving parts, a...Starting at €8.20
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Evaluating Venture Capital Term Sheets - Teaching Note
Strebulaev, I; Gouw-Ranzetta, T; Hoyt, DTeaching Note SGSB-E460TN-EEntrepreneurshipWhen entrepreneurs are successful in convincing venture capital firms that they are an attractive potential investment, they are presented with offers detailing many terms of the investment agreement. These are described in term sheets. Sorting through the myriad terms can be a daunting proposition for an entrepreneur. Yet, it is important for entrepreneurs to understand the terms of a proposed financing. These determine the payout the entrep...Starting at €0.00
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Europa Group Seguros, S. A.: Estrategia Go-To-Market
Font, Vicente; González, JorgeCase M-1378MarketingEuropa Group Seguros (EGS), filial española de una compañía de seguros alemana, tiene que decidir qué hacer con la fuerza de ventas directa lanzada el año anterior. Los primeros resultados no son concluyentes. Al decidir, deberá tener en cuenta que desde la sede le han reclamado un crecimiento constante. Algunos de los miembros del equipo operativo de EGS señalan que sería mejor para la compañía invertir en la red de agentes tradicional, mientras...Starting at €8.20
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Europa Group Seguros, S.A.: Go-To-Market Strategy
Font, Vicente; González, JorgeCase M-1378-EMarketingEuropa Group Seguros (EGS), the Spanish subsidiary of a German insurance company, has to decide what to do with the direct salesforce launched the previous year. First results are not conclusive. This decision needs to take into account the request from headquarters to show consistent growth. Some of the members of EGS management team support that it would be better for the company to invest in the traditional agent network while others suggest t...Starting at €8.20
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Deister
Font, VicenteCase M-1157MarketingDeister, compañía de software de alto nivel con sede en España y focalizada en el desarrollo y la comercialización de aplicaciones y productos que permiten a las empresas gestionar sus sistemas de información y sus procesos de negocio con una mayor eficacia, debe decidir cómo dar un impulso a la comercialización de su software de gestión.Starting at €8.20