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Apogeo, S.A.
Font, VicenteCase M-1149MarketingCarlos Martínez, director de la división de colonias masculinas de Apogeo, S.A., tenía que proponer a su consejero delegado las acciones más convenientes para aumentar las ventas. La empresa se plantea distintas alternativas: lanzar una nueva marca, relanzar la marca más conocida de su división, ampliar la distribución de todos o algunos de sus productos a grandes superficies y cadenas de alimentación, y modificar ciertos aspectos del plan comerc...Starting at €8.20
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Banco del Ebro
Font, VicenteCase M-850MarketingEl presidente de un banco de tamaño medio debe diseñar el futuro de su entidad.Starting at €8.20
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Governance and Sustainability at Nike (B) (Spanish version)
Paine, Lynn S.; Hsieh, Nien-he; Adamsons, LaraCase HBS-316S01StrategyTwo members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social concerns from its origins in student protests against labor conditions in the supply chain in the 1990s through the development of a board-level corporate responsibility (CR) committ...Starting at €5.74
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The China Rules
Paine, Lynn S.Article HBS-R1006H-ETo achieve growth and profitability in the world's third-largest economy, multinationals need strong leadership-but China is tough on top executives. Pulsating with opportunity, China attracts foreigners, yet HR professionals continue to rank it as one of the most challenging destinations for expatriates. The problem, says the author, is that many executives sent to lead China operations are ill equipped to tackle the country's unique challenges....Starting at €8.20
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Governance and Sustainability at Nike (B)
Paine, Lynn S.; Hsieh, Nien-he; Adamsons, LaraCase HBS-313147-EKnowledge and CommunicationTwo members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmentaStarting at €5.74
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China Vanke (A-2)
Paine, Lynn S.; Macomber, John D.; Wong, Keith Chi-hoCase HBS-314105-EChina Vanke's president and his team must decide on a plan of action after reviewing the quality issues the company faced in early 2012 after a series of highly publicized incidents concerning the quality of the homes they built.Starting at €8.20
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China Vanke: Supplement
Paine, Lynn S.; Macomber, John D.; Wong, Keith Chi-hoCase HBS-314108-EStarting at €8.20
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The Dutch East India Company in 1612 (A)
Paine, Lynn S.; Dari-Mattiacci, GiuseppeCase HBS-320047-EEconomicsThe Dutch East India Company's board of directors must decide what to do about an impending legal requirement to liquidate the company's assets and return to shareholders their capital and any profits earned during a ten-year lock up period. The charter granted to the company in 1602 by the Dutch Estates General (legislature) required the liquidation and accounting to shareholders after the initial ten-year period and again at the end of a second...Starting at €8.20
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Becosa: Organización comercial
Font, VicenteCase M-1233MarketingLa dirección general de Becosa tiene que decidir si autoriza al director regional de la comunidad valenciana a presentarse a un proyecto de construcción de un edificio de oficinas. En el mismo momento recibe la notificación del departamento de hospitales de que ese director no ha atendido los requerimientos de un posible hospital en su comunidad. Esta problemática está relacionada con el cambio de las reglas de funcionamiento de la organización c...Starting at €8.20