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Apogeo, S.A.
Font, VicenteCase M-1149MarketingCarlos Martínez, director de la división de colonias masculinas de Apogeo, S.A., tenía que proponer a su consejero delegado las acciones más convenientes para aumentar las ventas. La empresa se plantea distintas alternativas: lanzar una nueva marca, relanzar la marca más conocida de su división, ampliar la distribución de todos o algunos de sus productos a grandes superficies y cadenas de alimentación, y modificar ciertos aspectos del plan comerc...Starting at €8.20
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Banco del Ebro
Font, VicenteCase M-850MarketingEl presidente de un banco de tamaño medio debe diseñar el futuro de su entidad.Starting at €8.20
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Greg James at Sun Microsystems, Inc. (A) (Spanish version)
Neeley, Tsedal; DeLong, Thomas J.Case HBS-415S01StrategyGreg James, a global manager at Sun Microsystems, Inc., sets out to meet with his entire 43-member customer implementation team spread across India, France, the United Arab Emirates, and the United States of America to resolve a dire customer system outage as required by a service agreement. Rather than finding a swift resolution to the rapidly escalating customer situation that motivated his trip, he finds himself facing distributed work, global...Starting at €8.20
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Cobertura del riesgo cambiario en EADS
Kester, W. Carl; Dessain, Vincent; Misztal, KarolCase HBS-218S03FinanceEn 2008, EADS, el grupo aeroespacial europeo que posee Airbus, se enfrentan a la decisión de la mejor manera de cubrir un desajuste importante y creciente entre sus ingresos en dólares y en euros sus costes de fabricación. En concreto, la empresa necesitaba para decidir si continuaría cobertura principalmente con contratos a plazo, pero en cantidades mucho más altas y a tasas cada vez más desfavorables, o para romper con la práctica anterior y co...Starting at €8.20
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Reinventing Brainlab
Herzlinger, Regina E.; Dessain, Vincent; Misztal, KarolCase HBS-313069-EStrategyThe management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment.Starting at €8.20
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Ilva Steel Taranto: Providing and Polluting (A)
Goldberg, Lena G.; Dessain, Vincent; Pesce, Ottavia; Misztal, KarolCase HBS-314045-ENearly 27,000 people depended on Ilva Steel Taranto, the largest steel-making plant in Europe, for their livelihoods, but the plant's pollution fouled the environment and increased the incidence of tumors, respiratory illnesses and deaths. In July 2012, faced with a court-ordered partial shut-down and a possibly unaffordable remediation plan, the company's newly appointed head must decide what to do next.Starting at €8.20
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Managing a Global Team: Greg James at Sun Microsystems, Inc. (A)
Neeley, Tsedal; DeLong, Thomas J.Case HBS-409003-EStrategyGreg James, a global manager at Sun Microsystems, Inc., sets out to meet with his entire 43-member customer implementation team spread across India, France, the United Arab Emirates, and the United States of America to resolve a dire customer system outage as required by a service agreement. Rather than finding a swift resolution to the rapidly escalating customer situation that motivated his trip, he finds himself facing distributed work, global...Starting at €8.20
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Managing a Global Team: Greg James at Sun Microsystems, Inc. (B)
Neeley, TsedalCase HBS-410020-ELeadership and People ManagementThis case updates students on the steps Greg James took to solve the problems that instigated the crisis documented in "Managing a Global Team: Greg James at Sun Microsystems, Inc. (A)." We find out how James solves the process problems involved in his team's breakdown and creates team cohesion to help them function together effectively. We also learn whether or not James is successful in taking his global team to a new level of productivity and ...Starting at €5.74
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HgCapital and the Visma Transaction (A)
Gompers, Paul A.; Misztal, Karol; Van Gool, JorisCase HBS-214018-EFinanceThis case concerns the negotiations of a deal by HgCapital, a UK-based private equity firm, to buy Visma, ASA, a Norwegian software company. Visma has received an offer from Sage Group, a strategic acquirer. HgCapital must determine if it wants to bid and how to outbid a potential strategic acquirer. The case concerns bidding and negotiations strategies as well as deal structuring issues. In particular, the cross border nature of the investment, ...Starting at €8.20