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Apogeo, S.A.
Font, VicenteCase M-1149MarketingCarlos Martínez, director de la división de colonias masculinas de Apogeo, S.A., tenía que proponer a su consejero delegado las acciones más convenientes para aumentar las ventas. La empresa se plantea distintas alternativas: lanzar una nueva marca, relanzar la marca más conocida de su división, ampliar la distribución de todos o algunos de sus productos a grandes superficies y cadenas de alimentación, y modificar ciertos aspectos del plan comerc...Starting at €8.20
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Banco del Ebro
Font, VicenteCase M-850MarketingEl presidente de un banco de tamaño medio debe diseñar el futuro de su entidad.Starting at €8.20
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Matching Dell (Spanish version)
Rivkin, Jan W.; Porter, Michael E.Case HBS-702S06StrategyAfter years of success with its vaunted "Direct Model" for computer manufacturing, marketing, and distribution, Dell Computer Corp. faces efforts by competitors to match its strategy. The case 'Matching Dell' describes the evolution of the personal computer industry, Dell's strategy, and efforts by Compaq, IBM, Hewlett-Packard, and Gateway 2000 to capture the benefits of Dell's approach. Students are called on to formulate strategic plans of acti...Starting at €8.20
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Eckerd Corp. (Spanish version)
Porter, Michael E.; Kelleher, John C.Case HBS-716S19StrategyDescribe la historia y la situación actual en la industria de la farmacia al por menor, incluyendo la competencia de nuevos comerciantes y farmacias de Internet. Eckerd, uno de los cuatro principales cadenas de farmacias, debe decidir cómo posicionarse para el futuro.Starting at €8.20
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Nestle's Creating Shared Value Strategy
Porter, Michael E.; Kramer, Mark R.; Herman, Kerry; McAra, SarahCase HBS-716422-EStrategyThis case considers Nestl 's creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve supply chain sustainability and provide healthier, more natural foods, leading to consolidation and causing sales to decline in the 2010s. With 150 years' experience in the industry, Nestl had transformed i...Starting at €8.20
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Sierra Log Homes, Inc. (B1) (Spanish Version)
Porter, Michael E.Case HBS-308S19StrategyComplementa el caso (A).Starting at €8.20
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Sierra Log Homes, Inc. (B2) (Spanish Version)
Porter, Michael E.Case HBS-308S20StrategyComplementa el caso (A).Starting at €8.20
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General Electric frente a Westinghouse: grandes turbogeneradores (C) (Spanish Version)
Porter, Michael E.Case HBS-309S16StrategyComplementa el caso (A).Starting at €5.74
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The Looming Challenge to U.S. Competitiveness
Porter, Michael E.; Rivkin, Jan W.Article HBS-R1203B-EStrategyAlthough the U.S. retains profound competitive strengths--for instance, in higher education and entrepreneurship--those strengths are increasingly threatened by weaknesses in areas such as the tax code, basic education, macroeconomic policies, and regulation. Steps to reverse the loss will require a new focus by government and business leaders.Starting at €8.20