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Apogeo, S.A.
Font, VicenteCase M-1149MarketingCarlos Martínez, director de la división de colonias masculinas de Apogeo, S.A., tenía que proponer a su consejero delegado las acciones más convenientes para aumentar las ventas. La empresa se plantea distintas alternativas: lanzar una nueva marca, relanzar la marca más conocida de su división, ampliar la distribución de todos o algunos de sus productos a grandes superficies y cadenas de alimentación, y modificar ciertos aspectos del plan comerc...Starting at €8.20
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Banco del Ebro
Font, VicenteCase M-850MarketingEl presidente de un banco de tamaño medio debe diseñar el futuro de su entidad.Starting at €8.20
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Globalization and the Welfare State (Spanish version)
Daemmrich, Arthur A.; Kramarz, BenjaminCase HBS-715S01EconomicsThis case describes how Denmark has balanced the impacts of globalization, including outsourcing and movement of labor with its social welfare offerings. Reforms implemented during the past two decades drove down unemployment, promoted new company formation, and put the country at or near the top of international polls on the ease of doing business. The case describes how Danes forged a consensus that embraced international trade and outsourcing ...Starting at €8.20
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Telecommunications Regulation and Coordinated Competition in Romania
Daemmrich, Arthur A.; Radu, Alex; Sarbu, AnaCase HBS-713016-EEconomicsLeaders of the Romanian telecommunications agency must decide about a proposed international merger and how to structure bandwidth auctions critical to the telecoms market. The case is designed to teach about regulatory choices from the perspective of a regulatory agency, but it also describes the competitive standing of domestic and international telecoms providers in Romania and the challenges of operating as a "foreign" multinational, even in ...Starting at €8.20
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Denmark: Globalization and the Welfare State, Teaching Note
Daemmrich, Arthur A.Teaching Note HBS-710007-EEconomicsTeaching Note for [709015].Starting at €0.00
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International Lobbying and The Dow Chemical Company (B): Regulatory Reform in the USA
Daemmrich, Arthur A.Case HBS-710028-EEconomicsStarting at €5.74
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International Lobbying and the Dow Chemical Company (PPT)
Daemmrich, Arthur A.Case HBS-711089-EEconomicsTo be used with cases 710027 and 710028.Starting at €8.20
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U.S. Healthcare Reform: Reaction to the Patient Protection and Affordable Care Act of 2010
Daemmrich, Arthur A.Case HBS-711103-EEconomicsSupplement to "U.S. Healthcare Reform: International Perspectives," HBS No. 710-040, updating key events and disputes concerning the reform law, including the 2010 Congressional elections, legislative proposals, legal challenges, and responses by employers.Starting at €8.20
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Europa Group Seguros, S. A.: Estrategia Go-To-Market
Font, Vicente; González, JorgeCase M-1378MarketingEuropa Group Seguros (EGS), filial española de una compañía de seguros alemana, tiene que decidir qué hacer con la fuerza de ventas directa lanzada el año anterior. Los primeros resultados no son concluyentes. Al decidir, deberá tener en cuenta que desde la sede le han reclamado un crecimiento constante. Algunos de los miembros del equipo operativo de EGS señalan que sería mejor para la compañía invertir en la red de agentes tradicional, mientras...Starting at €8.20