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Apogeo, S.A.
Font, VicenteCase M-1149MarketingCarlos Martínez, director de la división de colonias masculinas de Apogeo, S.A., tenía que proponer a su consejero delegado las acciones más convenientes para aumentar las ventas. La empresa se plantea distintas alternativas: lanzar una nueva marca, relanzar la marca más conocida de su división, ampliar la distribución de todos o algunos de sus productos a grandes superficies y cadenas de alimentación, y modificar ciertos aspectos del plan comerc...Starting at €8.20
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Spain: Can the House Resist the Storm (Spanish Version)
Comin, DiegoCase HBS-712S01Knowledge and CommunicationEl 16 de septiembre de 2008, el presidente Rodríguez Zapatero reconoció la gravedad de la situación macroeconómica de España y señaló claramente que el culpable delante del Congreso español: "Que nadie duda; ya existe un amplio consenso sobre el origen de la crisis: [Se ] es en el de sus hipotecas de alto riesgo de Estados Unidos y ". Durante los últimos ocho años, España ha pasado por una fenomenal expansión que ha tenido muchos ingredientes imp...Starting at €8.20
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Spain: Can the House Resist the Storm
Comin, DiegoCase HBS-709021-EOn September 16, 2008, President Rodriguez Zapatero recognized the severity of Spain's macroeconomic situation and clearly pointed to the culprit in front of the Spanish Congress: "Let nobody doubt it; there is already a wide consensus about the origin of the crisis: [It is] in the U.S. and its subprime mortgages." During the last eight years, Spain had gone through a phenomenal expansion that has had many important ingredients: immigration, hous...Starting at €8.20
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The Great Moderation, Dead or Alive
Comin, DiegoCase HBS-709023-EThe Great Moderation is a significant decline in the volatility of fluctuations in most macroeconomic variables that the United States and other developed and developing economies have experienced at least since the mid 1980s. This case describes the basic facts, presents contending explanations and explores the consequences of the Great Moderation for the likely amplitude of future business cycles.Starting at €8.20
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Spain: Can the House Resist the Storm, Teaching Note
Comin, DiegoTeaching Note HBS-710026-ETeaching Note for [709021].Starting at €0.00
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China ''Unbalanced''
Comin, Diego; Vietor, Richard H.K.Case HBS-711010-EEconomicsIn 2010, Wen Jiabao looked back at the financial crisis with some satisfaction. Using aggressive fiscal and monetary policy, China had weathered the crisis successfully, growing 8.7% annually in 2010. Most of the unemployed workers had returned to work, often demonstrating for higher wages or better working conditions. Wen, however, was really focused on his new development strategy-shifting away from export-led growth to ease domestic and intern...Starting at €8.20
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Fraunhofer: Innovation in Germany
Comin, Diego; Trumbull, Gunnar; Yang, KerryCase HBS-711022-EEconomicsFraunhofer is one of the largest applied research organizations in the world. With 17,000 employees and a 1.6 billion euros budget, Fraunhofer has 60 institutes in Germany that cover most fields of science. The case examines the consequences that Fraunhofer has for the competitiveness of the German economy. It also explores whether the organization of R&D is affected by the size distribution of firms as well as by institutions in labor and financ...Starting at €8.20
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Banco del Ebro
Font, VicenteCase M-850MarketingEl presidente de un banco de tamaño medio debe diseñar el futuro de su entidad.Starting at €8.20
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Europa Group Seguros, S. A.: Estrategia Go-To-Market
Font, Vicente; González, JorgeCase M-1378MarketingEuropa Group Seguros (EGS), filial española de una compañía de seguros alemana, tiene que decidir qué hacer con la fuerza de ventas directa lanzada el año anterior. Los primeros resultados no son concluyentes. Al decidir, deberá tener en cuenta que desde la sede le han reclamado un crecimiento constante. Algunos de los miembros del equipo operativo de EGS señalan que sería mejor para la compañía invertir en la red de agentes tradicional, mientras...Starting at €8.20