IESE (España)
-
Ceselsa, the 3D Air Surveillance Radar
Riverola, Josep; Suárez-Cantón N.Case P-786-EService and Operations ManagementStarting at €8.20
-
Alcatel: The automatic telephone assembly line (A)
Riverola, Josep; Suárez-Cantón N.Case P-801-EService and Operations ManagementStarting at €8.20
-
Alcatel: The automatic telephone assembly line (B)
Riverola, Josep; Suárez-Cantón N.Case P-811-EService and Operations ManagementStarting at €5.74
-
Palau Sant Jordi, The
Riverola, Josep; Suárez-Cantón N.Case P-812-EService and Operations ManagementStarting at €8.20
-
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Green, Paul; Joachimsthaler, Erich A.Technical Note MN-284-EMarketingNew developments in marketing research now provide the techniques required to accurately and precisely measure consumer preferences and the trade-offs consumers make between various product attributes, and beyond that to simulate managerially meaningful outcomes such as gains/losses in market share, sales volume, and gross profit. These new developments in marketing research represent a sort of second generation methodologies and refinements of t...Starting at €8.20
-
The Truck of the Future: The ENESA Advanced Technology Group
Riverola, Josep; Suárez-Cantón N.Case P-790-EService and Operations ManagementIn 1991, Enasa, a state-owned company that designed and produced trucks and heavy vehicles, was sold by its owner, INI, to an Italian company.The general management of the purchasing company stated that it was considering whether or not to continue with the development of the Truck of the Future, as well as tryinig to determine what could be gotten out of this project. The dilemma that the company faced was the following: Should the product, of w...Starting at €8.20
-
King & Miranda: The Olivetti Project
Munoz-Seca, Beatriz; Suárez-Cantón N.Case P-814-EService and Operations ManagementStarting at €8.20
-
Propensa
Munoz-Seca, Beatriz; Suárez-Cantón N.Case P-826-EService and Operations ManagementStarting at €8.20