Ivey Business School (Canada)
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Future Retail: Acquisition Spree and Beyond
Rakhi ThakurCase IVEY-9B19A001-EMarketing, StrategyFuture Retail Limited (Future Retail) had a unique business model and an aggressive growth strategy that helped to make it India's largest retailing organization. In 2017, Future Retail was expanding its network of stores, but a new retail landscape was emerging, as customers were shifting to e-commerce for large purchases, due to changing lifestyles and customer preferences, while continuing to shop at small mom-and-pop stores for smaller, quick...Starting at €8.20
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Wooden Bakery: Should It Enter the U.S. Market
Hagop Panossian; Dima JamaliCase IVEY-9B16M128-EEntrepreneurship, StrategyA leading family-owned Lebanese bakery-convenience store chain, Wooden Bakery, was in the process of deciding the company’s next options for growth in Lebanon and in the Gulf Cooperation Council countries. The owner was pondering the use of aggressive growth strategies such as franchising and area-development franchising. Additionally, the founder of the company and its board members were facing the biggest decision in the company’s history as th...Starting at €8.20
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BLC Bank and the Quest for Women's Empowerment in MENA
Farah Matar; Dima JamaliCase IVEY-9B15M106-EEntrepreneurship, StrategyIn 2010, the assistant general manager and head of strategic development at Lebanon’s BLC Bank attended the annual summit of the Global Banking Alliance for Women, a leading organization of financial institutions that drove the creation of women’s wealth worldwide. On her return to Beirut, she encouraged her bank to capitalize on the inclusion of women as a relevant differentiator from both a business and societal perspective. The result of resea...Starting at €8.20
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Metro Cash & Carry: Profitability in the Indian Market
Rakhi ThakurCase IVEY-9B20A048-EMarketing, StrategyMetro Cash and Carry India Private Limited (Metro C&C) was a chain of wholesale stores owned by the German retailer Metro Group, which opened its first store in India in the southern city of Bangalore in 2003. By 2018, the company led the cash-and-carry segment of the Indian wholesale market, but was still not profitable. It faced challenges related to high real estate costs, competition from domestic and international wholesale firms, and compet...Starting at €8.20
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DMart: Disrupting Food Retailing
Rakhi ThakurCase IVEY-9B18A001-EEntrepreneurship, Marketing, StrategyIn early 2017, 15 years after being launched, DMart was India’s second-largest and most profitable food and grocery retailer. To achieve its stellar growth, the company had followed a no-frills, limited assortment model and had restricted itself to limited geographies within the country. The company was listed in the capital market and attracted very favourable views from investors. As a listed company, DMart might be expected by shareholders to ...Starting at €8.20
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Hindustan Unilever Limited: Missed Call Mobile Marketing in Rural India (A)
Rakhi ThakurCase IVEY-9B15A037-EMarketing, StrategyHindustan Unilever Limited (HUL) had always focused on new and innovative ways to connect with rural customers in India. However, like many players in the market, the company found it challenging to reach certain areas. Popular media channels like television and radio were limited in rural India, and power cuts further reduced the reach of electronic media. Yet mobile penetration was relatively high and growing. Inspired by the success of its mob...Starting at €8.20
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Hindustan Unilever Limited: Mobile Marketing in Rural India - Kan Khajura Tesan (B)
Rakhi ThakurCase IVEY-9B15A038-EMarketing, StrategyThis is the second case in a two-case series. See also href=https://www.iveycases.com/ProductView.aspx?id=72903>9B15A037.Starting at €5.74
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Partnership for Lebanon and Cisco Systems: Promoting Development in a Post-war Context
Dima JamaliCase IVEY-9B11M050-EStrategyThe project manager of the Partnership for Lebanon (PFL) and Cisco Systems’s regional director of corporate affairs for the Middle East and Africa met in September 2009, three years after the PFL was first initiated. The meeting primarily revolved around the challenge of sustainability and what useful suggestions they could put forward to their partners to ensure that the projects initiated through the PFL were not dependent on the continuous inv...Starting at €8.20
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Shankaboot: Extending the Web Series from Lebanon to Other Arab Countries
Lina Daouk-Oyry; Dima JamaliCase IVEY-9B13M106-EStrategyShankaboot, the world’s first Arabic-language web series, was created in Lebanon as a social development project carrying forward the following message: “to defy traditions and explore taboos. The overarching vision was to use the web to create a forum for raising awareness, sharing alternative viewpoints and generating constructive discussions about the social issues that were often experienced by Arab youth, but which no one dared to speak up a...Starting at €8.20
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Bank Audi: Leading through Sustainability
Dima JamaliCase IVEY-9B16M168-EStrategyBank Audi, a leading financial institution, was founded in Lebanon in 1830 and, over the years, had been engaged in various forms of philanthropic, charitable giving embodying its responsibility towards its various stakeholders. The head of the corporate social responsibility (CSR) unit faced a prominent decision. How could the bank consolidate its CSR efforts—which had taken a largely philanthropic approach, especially between 2010 and 2012—in t...Starting at €8.20