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Cafe Xaragua: The Calgary Opportunity
Elizabeth M.A. Grasby; Karim MashnukCase IVEY-9B13B004-EAccounting and Control, Entrepreneurship, StrategyAfter one year of operations, a young entrepreneur and his two partners must evaluate a decision that will change the scope and direction of their business, an online retail store that sells fair-trade coffee beans imported from a developing country. An oStarting at €8.20
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Youku Tudou: Shaping Entertainment and Media in China
Xi Zhang; Ning SuCase IVEY-9B21E006-EInformation TechnologiesBoth founded in the mid-2000s as two of China’s earliest online video platforms and both emphasizing creative, original content, Youku and Tudou enjoyed popularity among China’s young netizens, while constantly battling each other for market leadership. Both firms went public, on the NYSE and Nasdaq respectively. Facing China’s hyper-competitive online video market, the twin firms decided to engage in a series of transactions, including a merger ...Starting at €8.20
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DBS Bank Ltd.: How to Accelerate Digitalization
Ning Su; R. ChandrasekharCase IVEY-W25312-EInformation Technologies, StrategyIn June 2020, the head of Customer Centre at DBS Bank Ltd. (DBS), the largest commercial bank in Singapore, was wondering how to leverage the bank’s current success in digitalization to create a competitive advantage. As a business leader, she was facing major decision points. How could she increase awareness of the bank’s digital assets among existing customers? How could she further digitalize the customer centre? In addition, the COVID-19 glob...Starting at €8.20
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Volkswagen Group: Adapting in the Age of AI
Ning Su; Yulin Fang; Duan YangExercise IVEY-9B19E016-EEntrepreneurship, Information Technologies, StrategyIn 2016, the Volkswagen Group (VW Group) announced a new future program, Together–Strategy 2025, which outlined the company’s ambition of becoming “a world-leading provider of sustainable mobility” by 2025. The VW Group made it clear that innovation and tStarting at €8.20
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MarcPoint: Strategizing with Big Data
Wei Zhang; Liang Li; Ning Su; Ji-Ye MaoCase IVEY-9B19E012-EEntrepreneurship, Information Technologies, StrategyAs Shanghai MarcPoint Information Technology Co. Ltd. (MarcPoint) celebrated its fifth anniversary, its founder was quite pleased by what the company had achieved. MarcPoint was a start-up that offered marketing research services by analyzing user-generatStarting at €8.20
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Hongxuan Agriculture: Innovations in the Value Chain
Yingying Wang; Shuting Li; Ning Su; Xiangfeng ChenCase IVEY-9B19D009-EService and Operations ManagementIn June 2018, the president of Hongxuan Agriculture Group (Hongxuan), which operated in the Chinese egg industry, was aware that an ongoing trade dispute between China and the United States might affect both his industry and future financing for his compaStarting at €8.20
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Siemens Canada: Digital Transformation
Ning Su; Ramasastry ChandrasekharCase IVEY-9B20M067-EEntrepreneurship, StrategyIn mid-2018, the president and chief executive officer of Siemens Canada was examining his options in executing Vision 2020+, a growth plan developed by the company's headquarters in Germany. One of the cornerstones of the plan was digitalization, both internally, among the company's sprawling manufacturing operations, and externally, among the company's industrial customers. How could Siemens Canada, as a North American subsidiary of a large mul...Starting at €8.20
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Travelling Thai Ltd.
Elizabeth M.A. Grasby; Jessica KellyExercise IVEY-9B12B017-EAccounting and ControlA company that has a fleet of food trucks serving Thai food has issued bonds twice since its incorporation. Because the company has reached a level of maturity and is in the sixth year of operations, it is able to recall a portion of one of the bonds. The other bonds mature. Students are asked to record the transactions related to these bonds.Starting at €8.20
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Fresh Air Communications
Elizabeth M.A. Grasby; Jessica KellyExercise IVEY-9B12B019-EAccounting and ControlA large, well-established telecommunications company headquartered in Vancouver, British Columbia, has decided to begin an overhaul of its infrastructure, beginning with a small pilot project. The case centres around the bonds used to finance this project, the short-term investments made with portions of the bond proceeds, and the company's outstanding common shares.Starting at €8.20
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Mama J's Marmalade
Elizabeth M.A. Grasby; Amy ShuhExercise IVEY-9B14B002-EAccounting and ControlIn 2013, the chief executive officer of a marmalade manufacturing company needs to update his accounting records for the fiscal year. In order to complete this task, he gathers the previous year's financial statements and a list of cash receipts and disbursements for the current year in order to perform a financial analysis.Starting at €8.20