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Chemical Fusion (B)
Ariño, Miguel Angel; Sabrià, FredericCase AD-363-EDecision AnalysisThe multinational IQI has sold Química del Vallès, three years after acquiring it, so the previous plan for producing pyriclamate becomes optimal for it. However, the plan of recent years was more satisfactory for it overall. The problem that must be solved is how to encourage Química del Vallès to maintain the latest plan instead of replacing it with the old one. This case is based on the case "Química del Vallès (B)" by the same authors (AD-230...Starting at €5.74
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Laree Verbindungen GmbH
Ariño, Miguel Angel; Heukamp, FranzCase AD-361Decision AnalysisLaree es una compañía alemana que fabrica y suministra las fijaciones que se utilizan en las construcciones para sujetar los vidrios a las paredes de los edificios. Sus ejecutivos deben decidir si aceptar un contrato que podría ser una gran oportunidad para abrir un nuevo mercado para la empresa o resultar en una pérdida importante de dinero. Este caso está basado en el caso "Berfest AG" de los mismos autores (AD-314) y en el caso Thurman Indust...Starting at €8.20
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Tesla Inc.: Strategic Partnerships for Growth
Cara C. Maurer; Ken MarkCase IVEY-9B19M033-EEntrepreneurship, StrategyIn 2018, California-based Tesla Inc. (Tesla) seemed to be gaining momentum after a series of setbacks in the production of its mass-market Model 3 car. Tesla's partnership strategy, guided by founder and chief executive officer Elon Musk, had been key to its success, yet Tesla did not appear to be succeeding as a stand-alone firm. It continued to command a small portion of overall vehicle sales, it had not mastered mass-production techniques, and...Starting at €8.20
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Starbucks, Howard Schultz, and the Trump Effect
W. Glenn Rowe; Ken MarkCase IVEY-9B19M117-EStrategyAfter the former chief executive officer (CEO) of U.S.-based Starbucks started to voice his political opinions in September 2016, both Starbucks and the CEO faced backlash. As the CEO and former chairman of a large company, he may have felt entitled to voStarting at €8.20
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Chemical Fusion (A)
Ariño, Miguel Angel; Sabrià, FredericCase AD-362-EDecision AnalysisDay after day, Química del Vallès is faced with the decision of how many liters of pyriclamate to produce for daily sale to the Spanish subsidiary of IQI, an English multinational. The drums of pyriclamate that are not required by the multinational should be discarded since it is a highly unstable chemical compound. Later, Química del Vallès is acquired by IQI, which makes it reasonable to assume that the production policy must be changed to obta...Starting at €8.20
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Cunicarn y el concepto de interproveedor
Ariño, Miguel Angel; Romances, RogerCase AD-350Decision AnalysisEl caso presenta la situación de un interproveedor de Mercadona, Cunicarn, que abastece de carne de conejo a estos supermercados. En él se plantea el modo de hacer más eficientes los procesos de la cadena de valor en el sector cunícula, desde la cría hasta la entrega del producto al cliente. Curnicarn se pregunta si sería posible establecer con sus proveedores de conejos una relación similar a la que mantiene con Mercadona como interproveedor y, ...Starting at €8.20
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Fusión Química (B)
Ariño, Miguel Angel; Sabrià, FredericCase AD-363Decision AnalysisLa multinacional IQI vende, tres años después de su adquisición, Química del Vallés, por lo que el plan anterior de producción de piriclamato pasa a ser óptimo para esta. Sin embargo, el plan de los últimos años le resultaba globalmente más satisfactorio. El problema que debe resolverse es cómo incentivar a Química del Vallés para que lo mantenga en lugar de sustituirlo por el antiguo. Este caso está basado en el caso "Química del Vallés (B)" de ...Starting at €5.74
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Películas «on-line» (A)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-277Decision Analysis, EconomicsEn este caso se presenta una situación de futuro en la que un proveedor de películas «on-line» debe negociar con un estudio la distribución de su película. La decisión se reduce a escoger entre dos posibles acuerdos de licencia: un precio fijo y un precio variable.Starting at €8.20
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Granite Apparel: Funding an Expansion (French Version)
James E. Hatch; Larry Wynant; Ken MarkCase IVEY-9B10NF028-EFinanceThe chief financial officer of Granite Apparel is trying to determine which of the three fundraising options is optimal for Granite Apparel to finance a projected rapid growth strategy. The three options are an initial public offering of equity, a privately placed debt issue and a private placement of preferred shares.Starting at €8.20
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Snap Inc.: Becoming a “Camera Company”
Neil Bendle; Ken MarkCase IVEY-9B19A023-EEntrepreneurship, MarketingIn March 2018, Snap Inc. (Snap), based in Venice, California, and commonly known as Snapchat for its application that allowed users to send photos that disappeared, was looking for ways to grow its user base in the competitive social media platform industry and to differentiate itself from the other major platforms. To do this, it was trying to position itself as a “camera” company and to become relevant to a larger target market: adults aged 25 ...Starting at €8.20