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Starbucks, Howard Schultz, and the Trump Effect
W. Glenn Rowe; Ken MarkCase IVEY-9B19M117-EStrategyAfter the former chief executive officer (CEO) of U.S.-based Starbucks started to voice his political opinions in September 2016, both Starbucks and the CEO faced backlash. As the CEO and former chairman of a large company, he may have felt entitled to voStarting at €8.20
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Burberry in 2014
Elberse, AnitaCase HBS-515054-EMarketingIn February 2014, Burberry's chief executive officer Angela Ahrendts is preparing to hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under Ahrendts and Bailey's partnership, in place since 2006, Burberry's revenues have tripled to more than two billion English pounds, and operating profits have more than doubled. Ahrendts has led Burberry to become a brand that once again stands for luxury and th...Starting at €8.20
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Club Atletico Boca Juniors (Spanish version)
Elberse, Anita; Herrero, Gustavo A.; Ballve, AlbertoCase HBS-509S06MarketingClub Atletico Boca Juniors is the most popular soccer club in Argentina and one of the most decorated clubs in the world. Throughout its storied history, the club has recruited and developed dozens of star players. In his eleven years at Boca Juniors, president Mauricio Macri has significantly increased the club's net worth and annual revenues. However, he faces a constant challenge to remain competitive on and off the field. In November 2006, Ma...Starting at €8.20
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Lady Gaga (A) (Spanish version)
Elberse, Anita; Christensen, MichaelCase HBS-513S22MarketingIn September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been canceled. Carter knows that continuing the tour solo comes with huge risks, but scaling it back to smaller theaters or postponing the tour altogether has disadvantages as well. Making matters more complicated, Carter also has to consid...Starting at €8.20
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Beyonc (Spanish version)
Elberse, Anita; Smith, StacieCase HBS-516S16MarketingIn December 2013, music superstar Beyonc is about to surprise her fans with the release of her self-titled album. The team at her company Parkwood Entertainment, which general manager Lee Anne Callahan-Longo described as "a management, music, and production company that is owned and at the highest level operated by an artist," had chosen to release the entire album at once and exclusively via the Apple iTunes Store, without any prior promotion-...Starting at €8.20
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Goodwill Industries of Greater Grand Rapids
W. Glenn Rowe; Tony FrancoliniCase IVEY-9B10M081-EEntrepreneurship, StrategyThe president and chief executive officer (CEO) of Goodwill Industries of Greater Grand Rapids Inc. (Goodwill) was analyzing a staff proposal to begin selling donated books online. Her initial response to the proposal had been to approve the idea without any reservation; however, some pointed questions raised during discussion at a recent board meeting caused her to revisit her support for the project. The CEO determined that to make a thoughtful...Starting at €8.20
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Hillberg & Berk: Aiming to Sparkle in the Designer Jewellery Business
W. Glenn Rowe; Selena Shannon PritchardCase IVEY-9B17M040-EEntrepreneurship, StrategyFounded by an entrepreneur in 2007, Hillberg & Berk was a successful Canadian company in the affordable designer jewellery industry. After being funded through the Dragons’ Den television show in 2009, the entrepreneur and her team grew the company to achieving more than $10 million in annual sales. The company had focused its growth in its home province of Saskatchewan and into the neighbouring province of Alberta, but in late 2016, it faced a t...Starting at €8.20
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Carmichael Outreach: A New Leader Takes Charge
W. Glenn Rowe; Sean TuckerCase IVEY-9B13C018-ELeadership and People ManagementThe new executive director is reflecting on her first two months at Carmichael Outreach, a non-profit organization that helps homeless people and others in need in Regina, Saskatchewan. She has already identified several risks to staff and client safety but must also address longer-term issues. Many believe the organization should do more to address the city’s chronic shortage of safe and affordable housing. Although clients, volunteers, staff an...Starting at €8.20
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Lululemon: Stay Public or Go Private?
W. Glenn Rowe; Maria SemenovaCase IVEY-9B15M033-EStrategyAfter having virtually created the yoga-wear segment more than a decade earlier and having become a stock-market darling, Lululemon Athletica finds itself at a critical point in its development. After a series of missteps and a first-quarter profit drop of 60 per cent, the yoga-wear retailer’s founder, Chip Wilson, prepares to go into battle, meeting with banks and private equity firms to mount a buyout and take the company private. Similar to ot...Starting at €8.20
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BCE Inc.: Facing the Future
Stephen R. Foerster; W. Glenn Rowe; Heather TobinCase IVEY-9B09N015-EFinance, StrategyBCE Inc. (BCE), one of Canada's leading integrated communications companies, faced numerous challenges. In the key wireless communications market, BCE was trailing its competitors on growth and revenue. BCE's share price was underperforming and shareholders, including the powerful Ontario Teachers' Pension Plan, were becoming concerned. In addition there were regulatory changes on the horizon that could have a serious impact on BCE's wireless div...Starting at €8.20