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L'Oreal: Global Brand, Local Knowledge
Henderson, Rebecca M.; Johnson, RyanCase HBS-311118-EMarketingWorldwide, and in the U.S. marketplace in particular, the French cachet of L'Or al was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Or al had to cater to a diverse customer base: an aging population in thStarting at €8.20
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Retiros de Toyota (A): Llegando a Patinar
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-513S06MarketingEn el otoño de 2009, Toyota Motor Corporation, una vez venerado por su compromiso con la calidad y la fiabilidad, se enfrentó a una serie de retiros muy publicitados en los Estados Unidos que representan aproximadamente el equivalente a un año de las ventas en uno de sus mercados más importantes. Mientras que el primer retiro de Toyota fue recibida con incredulidad generalizada pero el apoyo permanente de la marca, las revelaciones posteriores y ...Starting at €8.20
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Los Retiros de Toyota (B): El Sr. Toyoda Viaja a Washington
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-513S07MarketingCaso describe el testimonio ante el Congreso de EE.UU. CEO de la Toyota y la cabeza de sus ventas de motor de Estados Unidos.Starting at €5.74
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Retiros de Toyota (C): Camino Accidentado por Delante
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-513S08MarketingEntre febrero y julio de 2010, las ventas de Toyota se recuperan gracias a la utilización de extensas relaciones públicas y ventas incentivos. Sin embargo, recuerda continúan. Can Toyota contener la marea y corregir sus defectos de organización para hacer frente a los problemas subyacentes?Starting at €5.74
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Anita Norris Model Management
John S. Haywood-Farmer; Prashob Menon; Paul LeeCase IVEY-9B10D013-EService and Operations Management, StrategyIn March 2010, the owner of Anita Norris Model Management (ANMM) was trying to discern a strategic direction to best serve the growth of her company. Its quick growth in the past two years was due to the owners' efforts to pursue any revenue stream opportunity that presented itself. The owner was concerned that this pace was unsustainable in the long run and would in fact stretch the business too thinly. Currently, the business's revenue stemmed ...Starting at €8.20
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Lauren McDonald at Ernst & Young
John S. Haywood-Farmer; Jenna Weaver; Anne CybulskiCase IVEY-9B07D020-EService and Operations ManagementLauren McDonald, a recently promoted manager at the public accounting firm Ernst & Young in London, Ontario, has an appointment with one of her senior staff accountants. McDonald had met with the staff accountant two months earlier as part of the staff accountant's mid-year performance review. The meeting had also included an informal discussion as to whether the staff accountant was on track for a promotion to manager, which would be decided lat...Starting at €8.20
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Banking or Consulting: That is the Question
John S. Haywood-Farmer; Brad Baker; Rob LevyCase IVEY-9B08D002-EService and Operations ManagementEmily Holland-Power was eager to start looking for permanent employment. Holland-Power was entering the final year of the two-year honours bachelor of arts program in business administration at the Richard Ivey School of Business at The University of Western Ontario in London, Ontario. From her summer work at Lalani, O'Hagan & John, an accounting firm in London, she had concluded that accounting was not for her. However, she had also decided that...Starting at €8.20
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henderson bas
John S. Haywood-Farmer; Nicole Shomair; Ari ShomairCase IVEY-9B08D008-EService and Operations ManagementThe director of client services at henderson bas, an interactive advertising company, was trying to decide how to set a price for the newly proposed campaign for Halpernia Industries, one of her clients. Though the strategic direction of the campaign had been agreed upon, Halpernia had rejected the two creative proposals already presented to it. The director was unsure how to set a price for the campaign. She needed to balance the need for the co...Starting at €8.20
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Furniture Bank
P. Fraser Johnson; John S. Haywood-Farmer; Jean A. SalamatCase IVEY-9B10D006-EService and Operations ManagementFurniture Bank was an organization that collected and distributed donated, gently used furniture to those in need. After several years of tight financial circumstances, the interim executive director was relieved that the past year had provided relief via generation of record amounts of excess cash. He was preparing a report to be presented to the board of directors concerning his thoughts on what direction he thought the Furniture Bank should ta...Starting at €8.20
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Cooke & Rodak LLP
John S. Haywood-Farmer; David LeithCase IVEY-9B10D014-EService and Operations ManagementThe managing partner of Cooke & Rodak LLP was devising a recommendation to be presented to the executive committee regarding a significant change to the firm's program for articling students. The current program had a structured rotation system, and after interviews with several current articling students it had been suggested that a move to a more entrepreneurial-based approach, thus allowing students flexibility in choosing their work, would be...Starting at €8.20