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Evolko Systems: COVID-19 Pandemic and Business Model Pivot - Teaching Note
Vania Sakelaris; Bhagwati Prasad; Michele McGowan; Aishwarya Athanikar; Sheetal Sippy; Bhairavi TamhankarTeaching Note IVEY-W25232-EMarketing, Service and Operations ManagementTeaching note for product W25231.Starting at €0.00
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Evolko Systems: COVID-19 Pandemic and Business Model Pivot
Vania Sakelaris; Bhagwati Prasad; Michele McGowan; Aishwarya Athanikar; Sheetal Sippy; Bhairavi TamhankarCase IVEY-W25231-EMarketing, Service and Operations ManagementIn March 2020, Evolko Systems Private Limited encountered several strategic and operational effects resulting from the outbreak of the COVID-19 pandemic. The private health care technology company, which was based in California, United States, used artificial intelligence and machine learning to provide products and services to India’s health care market. The company’s chief executive officer had to mitigate risk from the pandemic using his compa...Starting at €8.20
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IBM's Digital Influence Program
Asha Kaul; Varun ThappaCase IVEY-9B13M025-EMarketing, StrategyIn 2011, IBM India was experimenting with social media applications to extend its marketing mix. A social media campaign named Digital Influence was launched to gain market share for the company’s software products, influence groundswell and develop technical evangelists. Within a year, the share of voice and reach for the company’s five software brands increased significantly. However, the company’s marketing and communications director was hesi...Starting at €8.20