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Hormel Foods
Bell, David E.; Kindred, NatalieCase HBS-520045-EMarketingIn 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry faces unprecedented scrutiny. Based in the small town of Austin, Minnesota, the nearly 130-year-old firm is best known for its legacy meat-based brands such as Hormel Pepperoni and Spam. It also owns brands (many acquired recently) that consumers might not associate with Hormel, such as Wholly Guac...Starting at €8.20
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COFCO Xinjiang Tunhe Co., Ltd.
Bell, David E.; Sesia, AldoCase HBS-508079-EMarketingIn 2005, COFCO Ltd., one of China's largest and most successful companies, acquired Xinjiang Tunhe, a tomato processing firm, which had been, in recent years, poorly managed. COFCO changed Tunhe's management team and set out to create a culture of professionalism and impressed upon the employees that the customer came first. Qin Yelong, Tunhe president, had ambitious goals for the company. he wanted Tunhe to be the world's largest supplier of tom...Starting at €8.20
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Dubai Duty Free
Lal, Rajiv; Kiron, DavidCase HBS-511034-EMarketingTo maximize their effectiveness, color cases should be printed in color. In mid-February 2009, Dubai Duty Free Managing Director Colm McLoughlin received the January sales report. He left the report lying on his desk unopened and went to walk around the shops as he did every morning. When he returned, he sat down at his desk, looked at the cover of the report, then called his wife, Breeda, to confirm that they were hosting a dinner party that wee...Starting at €8.20
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TripAdvisor, Teaching Note
Gupta, SunilTeaching Note HBS-512108-EMarketingTeaching Note for 511004.Starting at €0.00
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SANY: Going Global
Lal, Rajiv; Lippert, Stefan; Dai, Nancy Hua; Deng, DiCase HBS-513058-EMarketingApril 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5 industrial parks in China; 5 R&D and manufacturing bases in America, Germany, India, Brazil, and Indonesia; and 21 sales companies worldwide. SANY Heavy Industry Co., Ltd. (SANY), S...Starting at €8.20
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SANY: Going Global, Teaching Note
Lal, RajivTeaching Note HBS-513080-EMarketingTeaching Note for 513058Starting at €0.00
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Fitya - The Case of a Chinese Watch Company, Teaching Note
McFarlan, F. WarrenTeaching Note HBS-311062-EMarketingTeaching Note for 308025.Starting at €0.00
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Doodlage: Toward a Sustainable Future - Teaching Note
Swati Singh; Kartikeya SinghTeaching Note IVEY-W27323-EEntrepreneurship, MarketingTeaching note for product W27322.Starting at €0.00
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OmniFoods: Plant-Based Pork from Hong Kong to the Rest of China
Pong Yuen Howard Lam; Hugh Thomas; Hang Yee Rosette Leung; Hanni JieCase IVEY-W27829-EKnowledge and Communication, MarketingGreen Monday Group (GMG) was founded in 2012 with a mission to “construct a multi-faceted global ecosystem of future food that combats climate change, food insecurity, public health crisis, planetary devastation, and animal suffering.” In 2020, GMG partnered with McDonald’s in Hong Kong and launched six dishes featuring OmniPork Luncheon Meat, a plant-based meat substitute that GMG had developed. In February 2021, the chief executive officer and ...Starting at €8.20
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Apple Inc.: Price Strategy in India
Mokhalles Mehdi, Lubna Nafees, Shivani KapoorCase IVEY-W30121-EMarketing, StrategyIn 2021, Apple Inc. (Apple), the global manufacturer and seller of consumer electronics, computer software, and online services based in California, was considering entering the domestic market in India. With Tim Cook as leader, the company sold some of the world’s most popular products, including iPad, iPhone, iPod, MacBook, iTunes, Apple Watch, Apple Smart TV, and Apple Music. The company sold its products both through online and physical retai...Starting at €8.20