HBSP (USA)
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Silic (A) and (B): Choosing Cost or Fair Value on Adoption of IFRS, Teaching Note
Dessain, Vincent; Barron, Andrew; Hawkins, David F.; Riedl, Edward J.Teaching Note HBS-108078-EAccounting and ControlTeaching Note for 108-030 and 108-031.Starting at €0.00
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Groupe Eurotunnel S.A. (B): Restructuring Under the Procedure de Sauvegarde
Gilson, Stuart C.; Dessain, Vincent; Abbott, Sarah L.Case HBS-209113-EFinanceIn mid-2007 the chairman and CEO of Eurotunnel Group, having elected to file for bankruptcy under a newly-enacted French insolvency law, awaits the outcome of a vote by creditors and shareholders. At least 50% of the shareholders must approve the plan, however they face significant dilution of their ownership interests in Eurotunnel. If the vote fails to pass, the possibility that the company may have to be liquidated becomes increasingly likely.Starting at €5.74
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On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Winig, Laura; Laidler-Kylander, Nathalie; Strauss, StevenCase HBS-KS1119-EMarketingEuropean municipalities, eager to increase the use of environmentally friendly forms of public transportation, offered bicycle sharing programs as adjuncts to their public transportation systems. This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, pr...Starting at €8.20
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Nexgen: estructuración de obligaciones de deuda colaterizada (CDOs)
Chacko, George; Hecht, Peter; Subrahmanyam, Marti; Dessain, Vincent; Sjoman, AndersCase HBS-208S02FinanceUn cliente pide Luc Giraud, director general del proveedor de soluciones de financiación estructurada Nexgen Financial Solutions, para armar una solución que permite al cliente añadir los bonos con calificación AAA a su cartera. El cliente no puede encontrar enlaces con mejor puntuación adecuada precio en el mercado y se pregunta si Nexgen puede utilizar bonos de grado más bajo para crear instrumentos AAA-equivalentes. El proceso de paquetes de t...Starting at €8.20
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Marketing Chateau Margaux (Spanish version)
Deighton, John; Dessain, Vincent; Pitt, Leyland; Beyersdorfer, Daniela; Sjoman, AndersCase HBS-509S25StrategyChateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more control of distribution instead of leaving it to the Bordeaux wine merchants. Also, can the Chateau build marketing and sales capabilities on its own? Who is the target market, wine c...Starting at €8.20
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Sanofi Pasteur: The Dengue Vaccine Dilemma
Rangan, V. Kasturi; Bloom, David E.; Dessain, Vincent; Billaud, EmilieCase HBS-514074-EIn 2012, Sanofi Pasteur was racing to develop a vaccine against dengue, a mosquito-borne disease, and was evaluating this product in a Phase IIb trial conducted with school children in Thailand. But while the candidate vaccine met the high safety expectations and a good balanced immune answer, it had a proof of efficacy of only 30%, far below the 70% mark the company had targeted. Guillaume Leroy, vice president of the Dengue Company at Sanofi Pa...Starting at €8.20
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On Two Wheels in Paris: The Velib' Bicycle-Sharing Program
Coles, Peter A.; Corsi, Elena; Dessain, VincentCase HBS-912022-EEconomicsTo maximize their effectiveness, color cases should be printed in color. French advertising company JCDecaux and the city of Paris jointly developed V lib', a wildly popular bicycle sharing system. Despite V lib's public appeal, vandalism and theft led to ballooning operating costs-costs borne by JCDecaux alone. The two parties opted to renegotiate their contract, which would impact prices, revenue sharing, cost allocation, and the operation of...Starting at €8.20
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On Two Wheels in Paris: The Velib' Bicycle-Sharing Program (Spanish Version)
Coles, Peter A.; Corsi, Elena; Dessain, VincentCase HBS-918S02EconomicsPara maximizar su eficacia, los casos de color deben imprimirse en color. compañía de publicidad JCDecaux francés y la ciudad de París han desarrollado conjuntamente V lib', un sistema para compartir bicicletas muy popular. A pesar de llamamiento público de V lib, vandalismo y robo llevaron a costos operativos en globo-costes soportados por JCDecaux solo. Las dos partes optaron por renegociar su contrato, lo que incidiría en los precios, reparto ...Starting at €8.20
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El Reinado de Messier en Vivendi Universal
Khurana, Rakesh; Beyersdorfer, Daniela; Dessain, VincentCase HBS-412S03Leadership and People ManagementSe centra en una crisis en la junta de Vivendi. Destaca las dificultades que surgen cuando la presión dramática desde fuera la sala de juntas afecta la dinámica sala de juntas. En este caso, hay dos eventos. El primero es un inesperado gran pérdida financiera y una crisis de liquidez en espera de que los directores de las fuerzas de Vivendi para hacer frente a la cuestión de despedir a su CEO. Cualquier cosa que ellos decidan, sus acciones serán ...Starting at €8.20
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Groupe Eurotunnel S.A. (A)
Gilson, Stuart C.; Dessain, Vincent; Abbott, Sarah L.Case HBS-209062-EFinanceIn the summer of 2006 the chairman and CEO of Eurotunnel Group is faced with the decision whether to file for bankruptcy protection, after having failed to gain creditor approval of an ambitious out-of-court restructuring plan. The company, which has been attempting to restructure its debt and operations for the last ten years, faces a number of daunting challenges. Eurotunnel is jointly listed in the U.K. and France, and its shareholders, who ar...Starting at €8.20