HBSP (USA)
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Building Smart Neighborhoods at Bouygues
Edmondson, Amy C.; Moingeon, Bertrand; Bai, Guo; Harvey, Jean-FrancoisCase HBS-617007-EEconomicsCan a consortium of 16 organizations, including multinational corporations, local government agencies, and startups, turn a run-down Paris suburb into a "smart" (ecologically viable, high-tech, livable) neighborhood? This case explores how Bouygues Immobilier led such a project involving Alstom, Bouygues Energies & Services, Bouygues Telecom, EDF (Electricity of France), ERDF (Electricity Distribution Grid of France), Microsoft, Schneider Electri...Starting at €8.20
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Creating the French Behavioral Insights Team
Luca, Michael; Kristal, Ariella; Billaud, EmilieCase HBS-919015-EStrategyThis case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged French administrations to innovate and create policy initiatives based on psychological theories of influence and persuasion. Students are asked to assess 35 projects ripe for behavioral intervention and pick the winning proposals.Starting at €8.20