HBSP (USA)
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The Paradox of Great Leadership (Spanish version)
Goffee, Rob; Jones, GarethArticle HBS-R0512ELeadership and People ManagementLeaders and followers both associate authenticity with sincerity, honesty, and integrity. It's the real thing--the attribute that uniquely defines great managers. But while the expression of a genuine self is necessary for great leadership, the concept of authenticity is often misunderstood, not least by leaders themselves. They often assume that authenticity is an innate quality--that a person is either genuine or not. In fact, the authors say, ...Starting at €8.20
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Developing the World's Largest Commercial Jet (A) (Spanish version)
Esty, Benjamin C.; Kane, MichaelCase HBS-202S17FinanceIn July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet, the board must decide whether there is sufficient long-term demand for the A3XX to justify the investment. At the time, Airbus was predicting that the market for very large aircraf...Starting at €8.20