HBSP (USA)
-
Antmobel (B): Entrada en Francia
Enright, Michael J.; Ballarin, Eduardo; Terre, Eugeni; Rodriguez, Maria DoloresCase HBS-708S50EconomicsAntmobel se presenta con un plan para entrar en el mercado francés. La empresa debe sopesar los costos y beneficios potenciales de esta medida en el contexto de su estrategia internacional y capacidades de la empresa.Starting at €5.74
-
Grameen Danone Foods Ltd., a Social Business
Rangan, V. Kasturi; Lee, KatherineCase HBS-511025-EGrameen Danone is a joint venture between the Grameen Group (a sister company of Grameen Bank) and Groupe Danone, a $2 billion (revenues) French food company. The company's goal was to provide nutritional yogurt (brand name Shoktidoi) for the nearly 50 million Bangladeshi children using an innovative social business model. The case describes the progress as of 2008 and poses questions regarding how the company might achieve sustainability.Starting at €8.20