HBSP (USA)
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Tesla in 2015 (Spanish version)
Applegate, Lynda M.; Peinado, Arnold B.Case HBS-819S30EntrepreneurshipL'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United States, the product continues to lose money. The case presents qualitative market research data to enable students to diagnose the problem and develop an action plan. Includes color...Starting at €8.20
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Unigrains
Bell, David E.; Kindred, NatalieCase HBS-516051-EMarketingUnigrains is a French agribusiness-focused private equity firm that has provided specialized financing to France's agribusiness sector for decades and, as a result, cultivated a strong reputation and relationships in that space. Now that the broader investment community around the globe has become more interested in agribusiness, Unigrains faces growing competitive pressure. This case describes the general private equity model, provides an overvi...Starting at €8.20