HBSP (USA)
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NFL UK
Ofek, Elie; Godes, David B.; Wickersham, PeterCase HBS-510105-EMarketingThe NFL faces a decision on how to continue efforts to grow its fanbase in the UK. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the UK sports fan and the implications of any move on the U.S. fan. Moreover, the decision should be couched within the broader context of the NFL's goal to expand internationally. Alistair Kirkwood, head of NFL UK, and Chris Parsons, VP of NFL Interna...Starting at €8.20
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Spotfire: Managing a Multinational Start-Up (Spanish Version)
Kuemmerle, Walter; Ellis, ChadCase HBS-803S23EntrepreneurshipSpotfire, un software de puesta en marcha, debe abordar la cuestión de dividir sus esfuerzos entre Suecia y Estados Unidos, además de la obtención de capital de riesgo, la obtención de nuevos clientes, y gestionar el crecimiento principio de su carrera.Starting at €8.20