HBSP (USA)
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Marlboro Friday (A) (Spanish version)
Silk, Alvin J.; Isaacson, BruceCase HBS-506S27MarketingOn April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major shift in strategy designed by Philip Morris to reverse the alarming declines in Marlboro's market share, which had occurred in the face of severe price competition from discount bra...Starting at €8.20
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Kidder, Peabody & Co.: creando beneficios etéreos
Simons, Robert L.; Davila, AntonioCase HBS-102S16Accounting and ControlEl 17 de abril de 1994, Kidder, Peabody & Co. anunció un cargo de $ 350 millones de dólares contra las ganancias resultantes del descubrimiento de los beneficios de explotación falsas. Ese mismo día, la terminación del empleo de Joseph Jett con la compañía se hizo pública. Al ilustrar la mecánica de la contabilidad de bonos, este caso se describe la estrategia de negociación que condujo a la creación de falsos beneficios. También se discuten los ...Starting at €8.20
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Schneider Electric: Opening Up to External Innovation (Spanish version)
Davila, AntonioCase HBS-120S20Accounting and ControlSchneider Electric has put together a structure to fulfill its needs to address the changes in technologies and markets that promise to redefine its markets. Case protagonists have to evaluate whether these solutions are enough to satisfy these needs and how to make them as effective as possible. Schneider Electric competes in tough but stable markets around energy management, automation, and control of infrastructures ranging from homes to produ...Starting at €8.20
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American Airlines' Value Pricing (A) (Spanish version)
Silk, Alvin J.; Michael, Steven C.Case HBS-504S16MarketingWould American's bold initiative work?Starting at €8.20
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Schneider Electric: Opening Up to External Innovation
Davila, AntonioCase HBS-119061-EAccounting and ControlSchneider Electric has put together a structure to fulfill its needs to address the changes in technologies and markets that promise to redefine its markets. Case protagonists have to evaluate whether these solutions are enough to satisfy these needs and how to make them as effective as possible. Schneider Electric competes in tough but stable markets around energy management, automation, and control of infrastructures ranging from homes to produ...Starting at €8.20
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Schneider Electric: Opening Up to External Innovation, Teaching Note
Davila, AntonioTeaching Note HBS-119110-EAccounting and ControlTeaching note for case 119061.Starting at €0.00
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Performance Evaluation (Spanish version)
Simons, Robert L.; Davila, AntonioCase HBS-102S03Accounting and Controlhow to evaluate an outstanding branch manager who has scored poorly on an important customer satisfaction measure. This case provides a scoring sheet to be completed by the reader and an explanation of the ramifications of the decision for the business's strategy.Starting at €8.20
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Vistakon: Lentes de Contacto Desechables 1 Day Acuvue
Silk, Alvin J.; Isaacson, Bruce; Bell, MarieCase HBS-505S13MarketingVistakon, una filial independiente y empresarial de Johnson & Johnson, fue pionera en la producción y comercialización de lentes de contacto desechables con el lanzamiento de 1987 Acuvue, la primera lente de uso prolongado desechable - lentes de contacto blandas que los pacientes usen durante un periodo de menos de dos semanas y luego abandonan. En 1993, Acuvue era la marca líder de lentes de contacto blandas en Estados Unidos. En marzo de 1994, ...Starting at €8.20
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Purity Steel Corporation, 1995 (Spanish Version)
Simons, Robert L.; Davila, AntonioCase HBS-102S04Accounting and ControlLos gestores introducen un nuevo sistema de evaluación basado en el crecimiento de las ventas y el retorno de la inversión (ROI). Un gerente de la sucursal se pregunta si su nuevo almacén debe ser alquilado para mitigar el impacto en el ROI. Se proporcionan fórmulas y cálculos de rendimiento. Un reescrito versión de un caso anterior.Starting at €8.20
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American Airlines' Value Pricing (A), (B), and (C), Teaching Note
Silk, Alvin J.Teaching Note HBS-919408-EMarketingTeaching note for cases 594001, 594019, and 595037.Starting at €0.00