HBSP (USA)
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Verizon Communications, Inc.: Implementación de un Balanced Scorecard de Recursos Humanos
Datar, Srikant M.; Epstein, Marc J.; Cott, JeremyCase HBS-103S02Accounting and ControlA principios de 2000, Verizon Communications implementó un cuadro de mando de Recursos Humanos equilibrado para evaluar la eficacia de los pagos y de gestión de recursos humanos. Este caso describe los beneficios de la tarjeta de puntuación y los desafíos de la medición y aplicación. La enseñanza de Propósito: los estudiantes para ayudar a entender: 1) cómo implementar un cuadro de mando, 2) cómo medir y mejorar la efectividad de las funciones de...Starting at €8.20
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Zoom Video Communications: Eric Yuan's Leadership During COVID-19, Teaching Note
Kominers, Scott Duke; Stanton, Christopher; Wu, Andy; Hull, OliviaTeaching Note HBS-821018-EStrategyTeaching note for case 821014.Starting at €0.00
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Feeding America (B)
Kominers, Scott Duke; Lam, AlanCase HBS-818131-EEntrepreneurshipThis case describes how Feeding America, the third-largest nonprofit organization in the US, designed a marketplace for allocating donated food across its network of food banks. It considers the promises and pitfalls of using market-based allocation in the context of a centralized artificial currency market, and evaluates the importance of different design components in making the marketplace efficient and fair for all participants.Starting at €5.74
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Halliday's OASIS
Kominers, Scott Duke; Tempest Keller, NicoleCase HBS-819106-EEntrepreneurshipWade Watts has won control of the OASIS - a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform's potentially negative externalities.Starting at €8.20
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Online Marketing at Big Skinny
Edelman, Benjamin; Kominers, Scott DukeCase HBS-911033-EInformation TechnologiesThis case describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline mark...Starting at €8.20
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Dressen (Spanish Version)
Piper, Thomas R.; Cott, JeremyCase HBS-205S08Financegestión de las divisiones debe decidir si apoyar una compra apalancada por un grupo de capital privado y, en caso afirmativo, ¿qué porcentaje de la propiedad debe ir a las distintas partes implicadas. La adecuación de la estructura de financiación y el valor de las acciones dependen de la sostenibilidad del cambio efectuado menos de un año antes.Starting at €8.20
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Zoom Video Communications: Eric Yuan's Leadership During COVID-19
Kominers, Scott Duke; Stanton, Christopher; Wu, Andy; Gonzalez, GeorgeCase HBS-821014-EStrategyIn the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan reflects on his company's newly central role in society, and considers how to leverage the platform's broad adoption into sustainable future growth. The case also discusses Zoom's interna...Starting at €8.20
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Poppy (B)
Eisenmann, Thomas R.; Kominers, Scott Duke; Huizinga, Jeff; Ciechanover, Allison M.Case HBS-820715-EEntrepreneurshipAvni Patel Thompson, founder and CEO of Poppy, an online marketplace for on-demand childcare, revisits the venture's final months, and discusses the steps she took in the wake of the shutdown. This case explores experiments the company conducted to refineStarting at €5.74
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Updating Dating
Eisenmann, Thomas R.; Kominers, Scott Duke; Lam, AlanCase HBS-818052-EEntrepreneurshipTo identify design ideas for their own startup, two MBAs compare the different profiling, matching, and monetization approaches employed by five incumbent dating services: Coffee Meets Bagel, OKCupid, Jiayuan, Dating Ring, and HurryDate.Starting at €8.20
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Cadre
Eisenmann, Thomas R.; Kominers, Scott Duke; Lane, DavidCase HBS-818058-EEntrepreneurshipLate in 2017, CEO Ryan Williams and his team debated whether Cadre should become not only a technology-enabled investment manager, but also an online trading exchange providing high levels of liquidity for CRE equity investors. Cadre was a pioneering New York City-based startup, offering investors equity in individual commercial real estate properties that its investment team had sourced and vetted. Traditional private equity (PE) funds required ...Starting at €8.20