HBSP (USA)
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Putting Leadership Back into Strategy (Spanish version)
Montgomery, Cynthia A.Article HBS-R0801CStrategyStrategy has become a competitive game plan, separate from the company's larger sense of purpose. The CEO's unique role as arbiter and steward of strategy has been eclipsed. And an overemphasis on sustainable competitive advantage has obscured the importance of making strategy a dynamic tool for guiding the company's development over time. For any company, intelligent guidance requires a clear sense of purpose, of what makes the organization tru...Starting at €8.20