HBSP (USA)
-
BabbaCo
Bussgang, Jeffrey J.; Jain, GauravCase HBS-813107-EEntrepreneurshipHaving just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels employed by the BabbaCo team (Search, Email, Social Media, Deal Sites, Affiliates, etc.), including the strategy and effectiveness for each. Readers can use this knowledge to evalu...Starting at €8.20
-
The Gig Economy: Leasing Skills to Pay the Bills
Fuller, Joseph B.; Kerr, William R.; Kreitzberg, CarlCase HBS-819146-ELeadership and People ManagementThis primer provides a comprehensive exploration into the gig economy and how it is reshaping global business. It shows how the Uber driver, the freelancing programmer in India, and the independent corporate consultant are all different variants of the modern-day gig workers. In doing so, this document addresses the following questions: What are gigs and who performs them? What is the size of the gig economy? How big will it get? W...Starting at €8.20
-
KhataBook
Bussgang, Jeffrey J.; Mnookin, Allison; Barnett, JamesCase HBS-821006-EEntrepreneurshipIn January 2020, India-based KhataBook, a digital ledger app for small businesses, is led by CEO Ravish Naresh, as his team faces a series of dilemmas regarding where to focus next.Starting at €8.20
-
FanMode: Launching a Global Sports Venture
Ghosh, Shikhar; Kerr, William R.; Brownell, AlexisCase HBS-813190-EEntrepreneurshipNeven Murugan is developing FanMode, an app that allows sports fans all over the world to broadcast their reactions in real time into stadiums where their team is playing. It also provides social networking across sports fans. The company is growing, and its founders face the questions of where to locate their headquarters and how to structure their company, and the legal issues surrounding these decisions, including intellectual property regulat...Starting at €8.20
-
Pitching Business Opportunities
Applegate, Lynda M.; Kerr, William R.; Brownell, AlexisCase HBS-811086-EEntrepreneurshipThis note can be used to develop a business plan pitch for a new venture.Starting at €8.20
-
micro Home Solutions: A Social Housing Initiative in India
Kerr, William R.; Brownell, AlexisCase HBS-813092-EEntrepreneurshipmHS is a social enterprise for the provision of affordable housing in India. After India's microfinance industry collapses, mHS needs to reposition itself for continued operations and long-term growth.Starting at €8.20
-
AirFox (A): Embracing the Blockchain and an ICO
Bussgang, Jeffrey J.; Berk, Edward B.; Schwalb, NathanielCase HBS-818097-EEntrepreneurshipNarayana Hrudayalaya (NH) has expanded into a multi-specialty health city in Bangalore and has grown to twelve locations across India. The hospital plans to build 300-bed secondary-care hospitals in smaller cities across India, with a goal to operate 30,000 beds in seven years, which will make it comparable with the world's largest hospital chains. NH operates the world's largest tele-cardiology network, which provides consultations to people in ...Starting at €8.20
-
Convertible Notes in Seed Financings
Nanda, Ramana; Kerr, William R.; White, Robert F.Case HBS-813017-EFinanceThis note introduces convertible notes in angel financing. It begins by delineating the differences between a priced and non-priced round. It then describes a specific example of a convertible note, with attention paid to technical details regarding valuation caps.Starting at €8.20
-
EverTrue: Mobile Technology Development (A)
Kerr, William R.; Brownell, AlexisCase HBS-813122-EEntrepreneurshipBrent Grinna is evaluating different options for the technology development of his start-up's iPhone app, including hiring local programmers, finding a CTO, or outsourcing. He only has a little over two months before he presents his alumni networking app to Brown University, in the hope that they will adopt it and fund his company, EverTrue. He lacks the technical knowledge necessary to make the prototype himself, and so has to quickly decide on ...Starting at €8.20