HBSP (USA)
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Competitive Advantage: The Value Chain and Your P&L--Applying Michael Porter's Value Chain Framework to Your Business
Magretta, JoanBook Chapter HBS-8890BC-EKnowledge and CommunicationAccording to Michael Porter, competitive advantage is not about trouncing your rivals, it's about creating superior value--and doing so differently than they do. In this chapter, Porter's longtime editor and colleague Joan Magretta explains that when competitive advantage is properly understood in this way, it allows you to follow the precise link between the value you create, how you create it, and how you perform. The chapter thus introduces on...Starting at €8.20
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The Five Forces: Competing for Profits--Understanding Michael Porter's Best-Known Framework
Magretta, JoanBook Chapter HBS-8889BC-EKnowledge and CommunicationWhat exactly is competition? How does it work, and what do managers need to understand about competition and the nature of competitive advantage? In this chapter, Porter's longtime editor and colleague Joan Magretta emphasizes one of his most fundamental ideas: that the real point of competition is not winning the sale, it's earning profits. This complex struggle between multiple players over who will capture the value created by an industry is w...Starting at €8.20