HBSP (USA)
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Body Shop International (Spanish version)
Bartlett, Christopher A.; Elderkin, Kenton W.; McQuade, KristaCase HBS-307S07StrategyDescribes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she took to building her highly successful business (no advertising, simple packaging, non-traditional R&D). After elaborating on the strong values she has imposed on the business, conc...Starting at €8.20
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Sanctuary Soft: International Expansion Strategies
Groysberg, Boris; Marietta, Geoff; Marshall, Tim; Hartley, AdamCase HBS-409104-ELeadership and People ManagementA U.S.-based security software company considers its options to expand. Different labor-market and labor-law situations are analyzed for the U.S., U.K., Germany, China, and India.Starting at €8.20