HBSP (USA)
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Comercializando la "Laptop de $100 dólares" (C)
Quelch, John A.; Chen, DavidCase HBS-511S12MarketingEn octubre de 2007, la OLPC informó retrasos en la producción y se perdió la fecha de envío. A principios de noviembre, el PC $ 100 por fin entró en producción, con envíos iniciales previstas para Uruguay y Mongolia, y la mitad del mes puso en marcha el programa "Give One, Get One". Permitió a los consumidores en los EE.UU. y Canadá, que tenían la opción de comprar un OLPC por $ 400, más del doble del costo de producción estimado de $ 188 para ca...Starting at €5.74
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Zopa: The Power of Peer-to-Peer Lending
Piskorski, Mikolaj Jan; Fernandez-Mateo, Isabel; Chen, DavidCase HBS-709469-EStrategyZopa, a U.K.-based peer-to-peer lending company, connected individual lenders and borrowers via an online interface. The company charged a small fee for completed loan transactions but has not turned a profit. Zopa offered two platforms, Markets and Listings. Markets was an automated system that assembled loans by combining lowest loan offers from different Zopa lenders. Zopa Listings allowed prospective borrowers to post eBay-like listings expla...Starting at €8.20
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Cracking Oyster: Shashi Verma & Transport for London Confront a Tough Contract (A) Teaching Plan
Donahue, John D.; Varley, PamelaTeaching Note HBS-KS1008-EEconomicsTeaching plan for product HKS743.Starting at €0.00
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Marketing the "$100 Laptop" (C)
Quelch, John A.; Chen, DavidCase HBS-508065-EMarketingIn October 2007, the OLPC reported production delays and missed its shipment date. In early November, the $100 PC finally went into production, with initial shipments planned for Uruguay and Mongolia, and mid-month launched the "Give One, Get One" program. It enabled consumers in the U.S. and Canada, who had the option of purchasing an OLPC for $400, more than double the estimated production cost of $188 for each laptop. Roughly half of the $400 ...Starting at €5.74
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Cracking Oyster: Shashi Verma & Transport for London Confront a Tough Contract (A)
Garcia-Rios, Patricia; Varley, Pamela; Zeckhauser, Richard; Donahue, John D.Case HBS-HKS743-EEconomicsThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. ""Cracking Oyster (A)" is the first part of a two part case set, "Cracking Oyster (A) and (B)," intended for a two-class sequence, but the (A) case may also be taught on its own. It is accompanied by a brief, two-part video com...Starting at €8.20
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Cracking Oyster: Shashi Verma & Transport for London Confront a Tough Contract (B) Sequel
Zeckhauser, Richard; Donahue, John D.; Varley, PamelaCase HBS-HKS745-EEconomicsThis sequel accompanies case number 1985.0, "Cracking Oyster: Shashi Verma & Transport for London Confront a Tough Contract (B)." "Cracking Oyster (B)" is the second part of a two-part case set, intended for use in a two-class sequence. The (B) case may also be taught on its own, but students will need to read (or at least skim) the (A) case in order to understand (B). "Cracking Oyster (B)" is accompanied by a six-and-a-half minute video companio...Starting at €5.74
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Cracking Oyster: Shashi Verma & Transport for London Confront a Tough Contract (B) Teaching Plan
Donahue, John D.; Varley, PamelaTeaching Note HBS-KS1009-EEconomicsTeaching plan for product HKS744.Starting at €0.00
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Zopa: el poder del préstamo de persona a persona
Piskorski, Mikolaj Jan; Fernandez-Mateo, Isabel; Chen, DavidCase HBS-712S02StrategyZopa, una compañía de préstamos peer-to-peer basado en Reino Unido se, conectado prestamistas y prestatarios individuales a través de una interfaz en línea. La empresa cobrará una pequeña cuota para las transacciones de préstamo completa, pero no se ha vuelto un beneficio. Zopa ofreció dos plataformas, mercados y anuncios. Mercados era un sistema automatizado que ensambla los préstamos mediante la combinación de ofertas de préstamos más bajas de ...Starting at €8.20
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Cracking Oyster: Shashi Verma & Transport for London Confront a Tough Contract (B)
Zeckhauser, Richard; Donahue, John D.; Varley, PamelaCase HBS-HKS744-EEconomicsThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. ""Cracking Oyster (B)" is the second part of a two-part case set, "Cracking Oyster (A) and (B)," intended for use in a two-class sequence. The (B) case may also be taught on its own, but students will need to read (or at least ...Starting at €5.74