HBSP (USA)
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NFL UK
Ofek, Elie; Godes, David B.; Wickersham, PeterCase HBS-510105-EMarketingThe NFL faces a decision on how to continue efforts to grow its fanbase in the UK. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the UK sports fan and the implications of any move on the U.S. fan. Moreover, the decision should be couched within the broader context of the NFL's goal to expand internationally. Alistair Kirkwood, head of NFL UK, and Chris Parsons, VP of NFL Interna...Starting at €8.20
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Clare College: Seeking Investment Opportunity in a Financial Crisis
Viceira, Luis M.; Chambers, David; Dimson, ElroyCase HBS-216015-EFinanceStarting at €8.20
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The Role of Real Estate in Endowment Portfolios: The Case of Christ Church College
Chambers, David; Dimson, Elroy; Segel, Arthur I; Steiner, EvaCase HBS-216086-EFinanceThe case centers on Christ Church's Treasurer, James Lawrie, who is contemplating his options for investing a portion of the College's endowment in real estate. Approximately 1/3 of the total $690 million endowment was allocated towards real estate, much higher than the typical 4% allocation by his American counterparts. Differing from many US endowments, real estate has remained a vital part of the Christ Church endowment since its founding in t...Starting at €8.20
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Chasing a 2020 Vision (Spanish version)
Ofek, Elie; Sato, Nobuo; Kanno, AkikoCase HBS-518S09MarketingIn early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company's growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart of the strategy to achieve these goals are a desire to embrace a more direct to consumer mindset, expand into new customer segments, and communicate a more consistent and emotional...Starting at €8.20
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Models of Endowment Management: King's College, Cambridge
Chambers, David; Dimson, Elroy; Viceira, Luis M.; Corsi, ElenaCase HBS-216023-EFinanceOne of the University of Cambridge's Colleges evaluates different asset management options for its endowment fund. The King's College, one of the constituent colleges of the University of Cambridge in the UK, had most of its endowment invested in equity index funds. Its committee was to discuss whether they should overhaul their investment strategy. The college had three options. One was to invest in a new pooled fund created by the University, i...Starting at €8.20