HBSP (USA)
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Thingtesting: Launching a Brand Discovery and Testing Digital Community
Israeli, Ayelet; Avery, JillCase HBS-520086-EMarketingThingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder JenStarting at €8.20
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Thingtesting: Launching a Brand Discovery and Testing Digital Community, Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-521094-EMarketingTeaching note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" case (HBS 520086).Starting at €0.00
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Dan McCrum - Unmasking Wirecard
Heese, Jonas; Wang, Charles C.Y.; Labruyere, Tonia; Moniz, CarlotaCase HBS-123098-EAccounting and ControlDan McCrum, an investigative journalist for the Financial Times, had spent the past six years fighting to expose German payment processing firm Wirecard. The company had enjoyed years of exponential growth and was viewed by several investors as the poster child of Germany's tech sector. But to McCrum something smelled fishy and he couldn't help but wonder if Wirecard's true dealings weren't just hidden behind its complex business model. He starte...Starting at €8.20
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Dan McCrum - Unmasking Wirecard, Teaching Note
Heese, Jonas; Wang, Charles C.Y.Teaching Note HBS-124050-EAccounting and ControlTeaching note for case 123098.Starting at €0.00