HBSP (USA)
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Judo in Action (Spanish version)
Corts, Kenneth; Freier, DebbieCase HBS-708S34Strategy(1) Softsoap pioneers the liquid soap market with little competition, at least initially, from the incumbent bar soap manufacturers; (2) Red Bull creates and dominates the energy drink market with little early competition from incumbent beverage companies; (3) U.K. supermarket chains attempt to enter the retail gasoline market but trigger an aggressive price response from the integrated majors; and (4) Freeserve makes large inroads in the U.K. I...Starting at €8.20
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Showrooming at Best Buy (Spanish version)
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-519S19MarketingBest Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics first-hand before purchase drove them to use Best Buy stores as "showrooms" to see new products and then search for better deals on their smartphones. This case examines how brick-and-mor...Starting at €8.20