HBSP (USA)
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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McCaw Cellular Communications. Inc (D) La competencia en las comunicaciones móviles estadounidenses
Teisberg, Elizabeth Olmsted; Shumway, Chris; Rossi, SharonCase HBS-708S40StrategyProporciona una actualización de la competencia en las comunicaciones móviles a través de 1992, tanto para los Estados Unidos y el Reino Unido.Starting at €5.74
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McCaw Cellular Communications, Inc. (B) (Spanish Version)
Teisberg, Elizabeth Olmsted; Shumway, Chris; Rossi, SharonCase HBS-708S38StrategyDescribe McCaw Cellular Communications, Inc. de decisión de inversión y los planes estratégicos en 1990, a raíz de la situación en el caso (A). Contornos de la situación competitiva en otros tipos de comunicaciones móviles en los Estados Unidos y el Reino Unido en 1991.Starting at €5.74
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Apple Pay, Teaching Note
Santana, Shelle; Gupta, SunilTeaching Note HBS-517038-EMarketingTeaching note for case 516027.Starting at €0.00