HBSP (USA)
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ClearLife: From Prospect to Platform
Braun, Alexander; Cohen, Lauren H.; Elvedi, Mauro; Xu, JiahuaCase HBS-219119-EEntrepreneurshipClearLife's first product was a trading and analytics platform for participants in the US life settlement market, the secondary market for life insurance. ClearLife played a key role in facilitating transactions and devising a common language for expressing value and risk in this alternative asset class, and soon became the leading service provider in this market. After six years, ClearLife began to search for new business opportunities and ident...Starting at €8.20
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ClearLife: From Prospect to Platform, Teaching Note
Braun, Alexander; Cohen, Lauren H.; Elvedi, Mauro; Xu, JiahuaTeaching Note HBS-220036-EEntrepreneurshipTeaching note for case 219119.Starting at €0.00
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Simply a Better Shower (Spanish version)
Moon, Youngme; Herman, KerryCase HBS-503S08Marketingthe Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews from both consumers and plumbers alike. However, early sales of the Quartz have been disappointing. Rawlinson is now faced with some key decisions about whether to change his channel strategy, promotional strategy, and the overall positioning of the product in the context...Starting at €8.20
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Burberry (Spanish version)
Moon, YoungmeCase HBS-507S05MarketingIn 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest luxury brands in the world. But Bravo now faces a number of key decisions, including (1) which new product categories to enter, (2) how to deal with the appropriation of the brand ...Starting at €8.20