HBSP (USA)
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The London 2012 Olympic Games (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S01MarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20
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Bringing Digital to Wimbledon
Gourville, John T.; Arnold, David J.Case HBS-517093-EMarketingIt was mid-December, 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of "The Championships, Wimbledon," the oldest of tennis's four Grand Slams, the AELTC prided itself on tradition and decorum. Widely regarded as the most prestigious professional tennis tournament in the world and c...Starting at €8.20
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ClearLife: From Prospect to Platform
Braun, Alexander; Cohen, Lauren H.; Elvedi, Mauro; Xu, JiahuaCase HBS-219119-EEntrepreneurshipClearLife's first product was a trading and analytics platform for participants in the US life settlement market, the secondary market for life insurance. ClearLife played a key role in facilitating transactions and devising a common language for expressing value and risk in this alternative asset class, and soon became the leading service provider in this market. After six years, ClearLife began to search for new business opportunities and ident...Starting at €8.20
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ClearLife: From Prospect to Platform, Teaching Note
Braun, Alexander; Cohen, Lauren H.; Elvedi, Mauro; Xu, JiahuaTeaching Note HBS-220036-EEntrepreneurshipTeaching note for case 219119.Starting at €0.00