HBSP (USA)
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Going Social: Durex in China
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-714430-EStrategyWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010,...Starting at €8.20
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Responsive Working at PepsiCo UK (B): Streamlining Agility
Edmondson, Amy C.; Boghossian Staples, NancyCase HBS-621077-ELeadership and People ManagementFacing a significant decline (downward trend) in revenues in 2016, David Gwilliam, Head of Transformation at PepsiCo UK introduced a new way of working ("Responsive Working"), which encompasses a set of work practices and some new team structures. The work practices comprise a set of 9 codified practices that employees can be trained in to use as part of their daily work. The team structures - called SLAM teams - are put together following strict...Starting at €5.74
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Responsive Working at PepsiCo UK (A): Streamlining a Turnaround
Edmondson, Amy C.; Boghossian Staples, NancyCase HBS-621076-ELeadership and People ManagementFacing a significant decline in revenues in 2016, David Gwilliam, Head of Transformation at PepsiCo UK introduced a new way of working ("Responsive Working"), which encompasses a set of work practices and some new team structures. The work practices comprise a set of 9 codified practices that employees can be trained in to use as part of their daily work. The team structures - called SLAM teams - are put together following strict procedures to ta...Starting at €8.20