HBSP (USA)
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Going Social: Durex in China
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-714430-EStrategyWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010,...Starting at €8.20
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Zopa: The Power of Peer-to-Peer Lending
Piskorski, Mikolaj Jan; Fernandez-Mateo, Isabel; Chen, DavidCase HBS-709469-EStrategyZopa, a U.K.-based peer-to-peer lending company, connected individual lenders and borrowers via an online interface. The company charged a small fee for completed loan transactions but has not turned a profit. Zopa offered two platforms, Markets and Listings. Markets was an automated system that assembled loans by combining lowest loan offers from different Zopa lenders. Zopa Listings allowed prospective borrowers to post eBay-like listings expla...Starting at €8.20
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Bayer AG: Bidding to Win Merck's OTC Business
Esty, Benjamin C.; Baaij, Marc; Mulder, ArjenCase HBS-217021-EFinanceShortly after submitting their best and final offer to acquire Merck's Consumer Care Division, a collection of "over-the-counter" (OTC) products with sales totaling $2 billion, the Bayer M&A team was given a chance to revise their bid because another potential acquirer - likely Reckitt-Benckiser, a UK based company that had outbid them in a few prior acquisition auctions - had submitted a last-minute offer to Merck. Frank Rittgen (Head of M&A) an...Starting at €8.20
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Zopa: el poder del préstamo de persona a persona
Piskorski, Mikolaj Jan; Fernandez-Mateo, Isabel; Chen, DavidCase HBS-712S02StrategyZopa, una compañía de préstamos peer-to-peer basado en Reino Unido se, conectado prestamistas y prestatarios individuales a través de una interfaz en línea. La empresa cobrará una pequeña cuota para las transacciones de préstamo completa, pero no se ha vuelto un beneficio. Zopa ofreció dos plataformas, mercados y anuncios. Mercados era un sistema automatizado que ensambla los préstamos mediante la combinación de ofertas de préstamos más bajas de ...Starting at €8.20