HBSP (USA)
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NFL UK
Ofek, Elie; Godes, David B.; Wickersham, PeterCase HBS-510105-EMarketingThe NFL faces a decision on how to continue efforts to grow its fanbase in the UK. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the UK sports fan and the implications of any move on the U.S. fan. Moreover, the decision should be couched within the broader context of the NFL's goal to expand internationally. Alistair Kirkwood, head of NFL UK, and Chris Parsons, VP of NFL Interna...Starting at €8.20
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The Destructive Potential of Overachievers (Spanish version)
Spreier, Scott W.; Fontaine, Mary H.; Malloy, Ruth L.Article HBS-R0606DLeadership and People ManagementOrganizations must learn when to draw on the achievement drive and when to rein it in.Starting at €8.20