HBSP (USA)
- Case
Strengthening the Brand with Digital Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-316S10Published: Jun 9, 2015Reviewed: Oct 22, 2015Format: PDFPages: 26Language: Spanish - Case
Longchamp
Collection: HBSP (USA)Ref.: HBS-316086-EPublished: Jun 15, 2016Reviewed: Jul 21, 2017Format: PDFPages: 24Language: English - Case
Longchamp (Spanish version)
Collection: HBSP (USA)Ref.: HBS-317S06Published: Jun 15, 2016Format: PDFPages: 25Language: Spanish - Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518066-EPublished: Jan 15, 2018Reviewed: Oct 22, 2019Format: PDFPages: 24Language: English - Teaching Note
Onefinestay: Building a Luxury Experience in the Sharing Economy, Teaching Note
Collection: HBSP (USA)Ref.: HBS-520092-EPublished: Mar 25, 2020Format: PDFPages: 22Language: English - Teaching Note
Accor: Strengthening the Brand with Digital Marketing, Teaching Note
Collection: HBSP (USA)Ref.: HBS-316103-EPublished: Jan 14, 2016Format: PDFPages: 29Language: English - Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
Collection: HBSP (USA)Ref.: HBS-520086-EPublished: Mar 16, 2020Format: PDFPages: 19Language: English - Case
The Cayenne Launch (Spanish version)
Collection: HBSP (USA)Ref.: HBS-520S01Published: Feb 15, 2011Reviewed: Dec 5, 2012Format: PDFPages: 24Language: Spanish - Teaching Note
Thingtesting: Launching a Brand Discovery and Testing Digital Community, Teaching Note
Collection: HBSP (USA)Ref.: HBS-521094-EPublished: Dec 4, 2021Format: PDFPages: 13Language: English - Case
The Tate's Digital Transformation (Spanish version)
By Avery, JillCollection: HBSP (USA)Ref.: HBS-319S04Published: Apr 7, 2014Reviewed: Jul 31, 2017Format: PDFPages: 24Language: Spanish