HBSP (USA)
- Case
CIBA-GEIGY Pharmaceuticals: Pharma International (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S11Published: Jul 28, 1989Reviewed: Dec 14, 1990Format: PDFPages: 15Language: Spanish - Case
Global Branding and Advertising (Spanish version)
Collection: HBSP (USA)Ref.: HBS-503S51Published: Oct 11, 1995Reviewed: Jan 15, 1998Format: PDFPages: 15Language: Spanish - Case
Maison Bouygues (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-503S77Published: Jan 6, 1992Reviewed: Mar 10, 1993Format: PDFPages: 24Language: Spanish - Case
Tesco PLC: Fresh & Easy in the United States
Collection: HBSP (USA)Ref.: HBS-511009-EPublished: Aug 11, 2010Reviewed: Nov 5, 2010Format: PDFPages: 21Language: English - Teaching Note
E-cigarettes: Marketing Versus Public Health, Teaching Note
Collection: HBSP (USA)Ref.: HBS-514108-EPublished: Mar 3, 2014Format: PDFPages: 7Language: English - Case
Pfizer and AstraZeneca: Marketing an Acquisition (B)
Collection: HBSP (USA)Ref.: HBS-515008-EPublished: Sep 25, 2014Format: PDFPages: 1Language: English - Teaching Note
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate, Teaching Note
Collection: HBSP (USA)Ref.: HBS-914502-EPublished: Aug 5, 2013Reviewed: Feb 15, 2018Format: PDFPages: 11Language: English - Case
Marketing the HealthSuite Digital Platform (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S03Published: May 20, 2015Reviewed: Sep 8, 2015Format: PDFPages: 15Language: Spanish - Case
Are Americans Ready for Healthy Dark Chocolate? (Spanish version)
Collection: HBSP (USA)Ref.: HBS-915S03Published: Aug 5, 2013Reviewed: Sep 29, 1986Format: PDFPages: 14Language: Spanish - Case
Refreshing the World Naturally (Spanish version)
Collection: HBSP (USA)Ref.: HBS-918S04Published: Jun 16, 2017Reviewed: Feb 2, 2006Format: PDFPages: 7Language: Spanish