HBSP (USA)
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Behavioural Insights Team (B)
Luca, Michael; Rooney, PatrickCase HBS-915025-EMarketingExamines the founding of the United States of America during the second half of the eighteenth century. Focuses on: 1) the reasons why the American colonists rebelled against Britain (1763-1774); 2) the problems the new nation confronted during the War of Independence and under the Articles of Confederation (1775-1788); 3) the main issues taken up at the Constitutional Convention in Philadelphia (1787); and 4) the enormous challenges facing Alexa...Starting at €5.74
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Behavioural Insights Team (A) and (B), Teaching Note
Luca, Michael; Rooney, PatrickTeaching Note HBS-916050-EMarketingTeaching note for cases 915024 and 915025. The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles to solve a managerial problem - increasing tax compliance rates among delinquent taxpayers. Students are asked to rewrite the letter tha...Starting at €0.00
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Behavioural Insights Team (A)
Luca, Michael; Rooney, PatrickCase HBS-915024-EMarketingThe Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles to solve a managerial problem - increasing tax compliance rates among delinquent taxpayers. Students are asked to rewrite the letter that the UK tax department (HMRC) sends to deli...Starting at €8.20
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Who Has the D? How Clear Decision Roles Enhance Organizational Performance (Spanish version)
Rogers, Paul; Blenko, MarciaArticle HBS-R0601DLeadership and People ManagementAlign decision roles with the most important sources of value, make sure that decisions are made by the right people at the right levels of the organization, and let the people who will live with the new process help design it.Starting at €8.20